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Parcel, Plug & Power Up: Tata Motors and Magenta Mobility Electrify India’s Delivery Game with 350 Ace EVs

Mumbai, May 19, 2025: In a move that proves green is the new black (and white, and courier blue), Tata Motors has delivered another batch of 20 Ace EVs to Magenta Mobility, turbocharging their electric fleet to a solid 350 units. As part of their previously inked MoU for 500 units, the delivery marks a pivotal moment in India’s electrified cargo crusade—where every parcel now comes with a side of zero emissions.

Magenta Mobility’s Ace EVs are now quietly zipping across 10 cities, having collectively clocked nearly 50 lakh kilometres—all without a single puff of tailpipe smoke. That’s 2,500 tonnes of CO₂ not released into the atmosphere. Or in layman’s terms, about the carbon savings you’d get if 100,000 people stopped forwarding Good Morning messages on WhatsApp and planted trees instead.

“The Tata Ace EV has consistently delivered operational excellence, high uptime, robust range, and driver-friendly performance. With 350 vehicles already integrated into our fleet and 150 more on the way, we are strengthening our green logistics footprint across India. Tata Motors’ reliable service ecosystem and proven technology make them a key partner in our journey to scale up across 16 cities and decarbonize mobility,” said Maxson Lewis, Founder & CEO, Magenta Mobility.

On Tata’s side, Pinaki Haldar, Vice President & Business Head – SCVPU, proudly declared:

“We are proud to lead India’s e-cargo transformation by delivering innovative, practical and sustainable mobility solutions. The continued trust shown by Magenta Mobility in the Ace EV is a testament to the vehicle’s performance, reliability and the strength of our growing partnership. We are not just deploying electric vehicles, we are building the foundation for a cleaner, smarter logistics ecosystem across urban India. Each Ace EV delivered is a step forward in democratising zero-emission cargo transport and accelerating the nation’s green mobility movement”

The Tata Ace EV itself is the unsung superhero of urban logistics. With a range of 161 km, payload capacity of 1000 kg, and powered by Tata’s Fleet Edge platform, it’s equipped to deliver everything from groceries to gadgets—minus the guilt. Features like regenerative braking and battery cooling keep it cool, quite literally, under pressure.

With over 8,000 Ace EVs sold and 6 crore kilometres already driven nationwide, Tata’s compact green warrior is not just leading the EV charge—it’s quietly rewriting the rulebook for cargo transport in India, one kilometre at a time.

As for Magenta Mobility, they’re proving that when it comes to saving the planet, size doesn’t matter—but efficiency does. So if you hear a delivery van approach and it sounds like… well, nothing, it might just be the future knocking.

Stay tuned. The roads are getting cleaner—and quieter—one Ace EV at a time.

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