Because nothing says “luxury” like driving through Indian summers with an AC that actually works.
Gurugram, India — In a move that combines precision engineering with good old-fashioned seasonal preparedness, BMW Group India has rolled out its annual BMW Summer Service Campaign—because even the Ultimate Driving Machine deserves a little TLC before it tackles 45°C in Delhi traffic.
This initiative, now live across all BMW-authorised workshops in India, aims to prep your prized Bavarian beauty for the full-force furnace that is Indian summer. Think of it as a spa day for your car, but with more torque and less cucumber water.
Vikram Pawah, President and CEO of BMW Group India, put it best:
“At BMW Group, our priority is to keep your driving experience effortless and joyful—no matter the season.” Translation? “We know it’s hot. Let’s make sure your AC doesn’t throw in the towel.”
He continued, “The BMW Summer Service campaign is tailored to prepare your vehicle for India’s intense summer conditions… We deliver the peace of mind you deserve in every moment and on every journey.” And frankly, if your AC conks out on the Jaipur highway in May, peace of mind might just be priceless.
So what’s in the Summer Service swag bag?
Aside from the obvious joy of not melting into your leather seats, the campaign offers a mix of complimentary checks and discounted services that would make any car enthusiast—or just a sweaty commuter—perk up. These include:
Free General Checkup (A.K.A. the mechanical version of a full-body scan)- AC & Air Filter Check (Because breathing matters)
- Tyre Condition Check (No more blaming “bad roads” for that thud-thud noise)
- Complimentary Battery Check (Let’s avoid surprises… the bad kind)
Up to 25% off on AC repairs labour (More airflow, less outflow of cash)- Up to 10% off on AC fumigation (For that fresh-off-the-showroom smell)
- Up to 10% off on value-added services (a.k.a. “I didn’t know my car could do that”)
And for those who believe “style is as important as substance,” BMW’s accessory catalogue is also up for grabs—because if your car’s going to beat the heat, it might as well look stunning doing it.
Bonus for the ‘Golden Oldies’
If your BMW has crossed the 5-year milestone (which in dog years is basically 35), there’s something called the “BMW Joy Rewards”—special discounts that make sure loyalty (and aging gracefully) is rewarded.
Book, check, breathe easy.
Customers are encouraged to schedule appointments in advance, update their details (so you don’t miss any sweet summer promos), and maybe take a peek at that accessories brochure. After all, nothing says “prepared for summer” like a car that’s cool on the inside and on the outside.
So, if your car’s AC is coughing louder than your neighbour’s lawnmower and your battery is more moody than a teenager, you know where to go. BMW’s got your back—and your bonnet.
Because sweating is for gym memberships, not premium sedans.
