Mumbai – Škoda Auto India has taken a giant leap forward by announcing Bollywood powerhouse Ranveer Singh as its first-ever ‘Brand Superstar.’ This landmark partnership comes at a time when Škoda Auto India is celebrating 25 years in the country and unveiling a new era with people-centric campaigns designed to enhance the brand’s presence in new markets.
A New Era with Ranveer Singh
Following the recent launch of its first-ever sub-4-metre SUV, the Kylaq, Škoda Auto India is reaffirming its commitment to growth and innovation. The partnership with Ranveer Singh will be the driving force behind signature campaigns that reflect the brand’s ethos—aspirational, fun, and entertaining—qualities that resonate deeply with Ranveer’s persona.
Petr Janeba, Brand Director of Škoda Auto India, expressed his excitement about the association:
“When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai.’ As we celebrate 25 years in India, we are not just launching world-class products but revamping every aspect of our business, including customer engagement. Around the world, and especially in India, cars and movies evoke emotions that unite people. It is with great pride that I announce Ranveer Singh as Škoda Auto India’s first-ever ‘Brand Superstar.’ His energy and dynamism perfectly reflect our passion and ethos. As we celebrate 130 years of global excellence, this partnership is just the beginning. We have big plans for our products, network, and customers to reinforce India’s position as our most important market outside Europe.”
A Blockbuster Campaign in the Making
The first campaign featuring Ranveer Singh alongside the Kylaq will premiere soon, followed by a brand-centric film set to launch at the end of March. This initiative will offer fans and customers a chance to meet Ranveer Singh and Škoda Auto India’s leadership team later this year.
Ranveer Singh, sharing his enthusiasm about this collaboration, stated:
“I am thrilled to be Škoda Auto India’s first-ever brand superstar. This partnership reflects our shared commitment to excellence. Škoda Auto has a diverse and exciting product lineup that caters to both automotive enthusiasts and a wider customer base. With a strong legacy and an iconic range of products, Škoda continues to set high standards in the industry.”
Superstar Meets Superstar: A Perfect Fit
The association between Škoda Auto India and Ranveer Singh is a seamless blend of passion, energy, and performance. Much like Škoda cars, Ranveer is known for his dynamic presence, versatility, and dependability, making him the ideal ambassador for the brand’s vision in India. This partnership is another step towards strengthening Škoda’s people-centric approach, engaging customers through uniquely designed campaigns.
Accelerating Future Growth
This collaboration aligns with Škoda Auto India’s growth strategy for the dynamic Indian automotive market. At the Bharat Mobility Global Expo 2025, the company showcased an evolving global and Indian portfolio featuring ICE and EV vehicles, including the Elroq and Enyaq EV, the Kodiaq luxury 4×4, the high-performance Octavia vRS, and the Superb luxury sedan. The highlight was the all-new Kylaq and the MY 2025 Kushaq, both tailored for the Indian market.
Following the Expo, Škoda Auto India swiftly commenced deliveries of the Kylaq. With India being its most significant market outside Europe, the company has ambitious plans to sell 100,000 cars annually by 2026. The showcased models emphasize European design, advanced technology, and high performance, key elements in expanding Škoda’s presence in India.
Beyond new launches, Škoda Auto India is expanding its retail footprint, increasing its sales and service touchpoints from 277 to 350 by the end of 2025. The collaboration with Ranveer Singh is set to amplify the brand’s reach and enhance its engagement with a growing customer base.
As Škoda Auto India embarks on this thrilling new chapter, the synergy between its powerhouse vehicles and Ranveer Singh’s star power is bound to create an electrifying impact on the Indian automotive landscape. Stay tuned for more action as the brand gears up for a blockbuster journey ahead!
