Castrol Edge and Power1 to Enhance Motorsports Experience with Performance Pitstops
Pune: Castrol India Limited, a frontrunner in high-performance lubricants, has taken pole position as the title sponsor of the highly anticipated Valley Run – Winter Edition. The drag racing extravaganza, set against the stunning backdrop of the Aamby Valley airstrip in Pune, promises a weekend of unparalleled speed and excitement from November 29 to December 1, 2024.
This year’s Valley Run will be a spectacle of adrenaline, featuring awe-inspiring stunts, heart-stopping drifting exhibitions, and the fastest cars and motorcycles competing for glory. With over 600 participants and an expected crowd of more than 12,000 spectators, the event is set to be a landmark celebration of India’s growing motorsports culture.
As the title sponsor, Castrol India aims to amplify the racing experience by showcasing its cutting-edge lubricants, Castrol Power1 and Castrol Edge, through engaging on-site initiatives. A dedicated Castrol Performance Pitstop will offer last-mile vehicle check-ups for participants, ensuring peak performance on the drag strip.
Adding star power to the event, Castrol brand ambassadors Shweta Chithrode and Jasminder Singh (JS Films), renowned for their passion and expertise in motorsports, will bring their energy to the racetrack, participating alongside India’s top racers.
“Championing the Spirit of Racing”
Mr. Rohit Talwar, Vice President of Marketing at Castrol India Limited, highlighted the brand’s deep-rooted connection to motorsports:
“India’s motorsports culture is accelerating at an unprecedented pace, and we are thrilled to bring Castrol’s heritage of performance excellence to this iconic event. With Castrol Edge and Power1 driving the action, we aim to enhance the racing experience, embodying the precision and thrill that define drag racing.”
Building a Legacy in Motorsports
Beyond the Valley Run, Castrol India has consistently championed motorsports through initiatives like Castrol Power1 presents India’s Ultimate MotoStar, a premier platform nurturing aspiring moto-racers. By fostering new talent and promoting safety standards, Castrol strengthens India’s racing community while fueling the dreams of the next generation of motorsport champions.
As the countdown to the Valley Run begins, racing enthusiasts and participants alike can look forward to an exhilarating showcase of speed, skill, and innovation, powered by Castrol’s relentless pursuit of excellence.
