New Delhi, September 3, 2024 – Honda Cars India Ltd. (HCIL) has officially kicked off the festive season with the launch of their grand celebration, ‘The Great Honda Fest.’ This initiative is more than just a marketing campaign—it’s a tribute to India’s rich cultural diversity, capturing the essence of some of the country’s most beloved festivals through an immersive, multi-media campaign.
From the harmonious tranquility of Onam to the vibrant processions of Ganesh Chaturthi, the grandeur of Durga Puja, Dussehra, and the brilliance of Diwali, Honda’s latest campaign radiates festive cheer. With a compelling brand film, the automaker showcases how Honda vehicles seamlessly blend into the fabric of these special moments, becoming a part of the rituals, family gatherings, and joyous celebrations that define the season.
Kunal Behl, Vice President of Marketing & Sales at Honda Cars India, spoke about the deeper message behind the campaign. “Festivals in India symbolize joy, unity, and community, and with ‘The Great Honda Fest,’ we aim to celebrate that spirit. At Honda, we’re not just delivering cars; we’re driving connections, happiness, and the togetherness of families and friends.”
Honda’s campaign is not just a visual celebration but comes with a suite of exclusive offers designed to enhance customer satisfaction. The highlight is a special festive price on the popular ‘S’ variant of the Honda Amaze, available in both Manual Transmission (MT) and Continuously Variable Transmission (CVT) options. This offer is crafted to meet the growing demand for the Amaze in key markets, ensuring affordability without compromising on Honda’s hallmark quality and reliability.
In addition to the Amaze offer, Honda is rolling out a 3-Year Free Maintenance Package, covering routine maintenance for up to 30,000 kilometers or three years, whichever comes first. This package is available alongside other exciting benefits such as cash discounts, loyalty bonuses, exchange offers, and corporate deals on select models. The promotional offers extend to Honda’s premium range, including the Honda City, City e:HEV, and the highly anticipated Honda Elevate.
The offers are valid for a limited time at authorized Honda dealerships nationwide, making it a perfect opportunity for customers to drive home their favorite Honda car this festive season.
For prospective buyers, the ‘Great Honda Fest’ not only provides a chance to celebrate the festive season in style but also to enjoy long-term value and peace of mind, courtesy of Honda’s attractive maintenance packages and deals.
