Mumbai, April 29, 2024 – Mahindra & Mahindra Ltd., a dominant force in the Indian SUV market, today launched its latest offering, the XUV 3XO, at a starting price of ₹7.49 Lakh. Termed as the ‘New Disruptor,’ the XUV 3XO sets new standards in the compact SUV segment by merging eye-catching design, luxurious interiors, comfortable riding, advanced technology, thrilling performance, and superior safety into one dynamic package.
The vehicle was conceptualized at Mahindra India Design Studio in Mumbai and crafted at the Mahindra Research Valley near Chennai. It embodies the pinnacle of Mahindra’s design and engineering expertise, evident in its sleek, athletic silhouette and innovative features.
The XUV 3XO’s introduction is poised to redefine market expectations, targeting a broad range of consumers from first-time SUV buyers to those seeking premium features without the premium price tag. “The launch of the XUV 3XO marks a milestone in SUV engineering, combining performance, luxury, and cutting-edge technology at a competitive price point,” said Veejay Nakra, President of the Automotive Division at Mahindra & Mahindra Ltd.
This new model shines across multiple domains:
Standout Design
The XUV 3XO boasts a bold and athletic design, highlighted by a distinctive front fascia and infinity LED tail lamps that emphasize its stable stance. Its interiors feature ivory-colored leatherette upholstery and advanced features such as Skyroof, dual-zone climate control, and twin HD screens, ensuring a blend of style and technology.
SUV Command Seating
The XUV 3XO offers a command seating position, providing unmatched forward visibility and a substantial presence on the road, accentuated by its long wheelbase and large tires.
Safe Cocoon
The XUV 3XO is a fortress of safety, with 35 standard safety features, including 6 airbags and an advanced electronic stability control system, all engineered to meet the highest B-NCAP safety standards.
Thrilling Drive
Under the hood, the XUV 3XO features turbocharged engines that deliver best-in-class torque and are paired with a 6-speed AISIN automatic transmission, providing a responsive and exhilarating driving experience.
Advanced Technology
The SUV is loaded with technology, including Level 2 ADAS features, a 360-degree camera, and smart connectivity features, setting a new benchmark for what technology in compact SUVs can offer.
Spacious Interiors
The vehicle offers best-in-class space, with generous legroom and a versatile cargo area, making it practical for both everyday commutes and longer journeys.
R Velusamy, President of Automotive Technology and Product Development at Mahindra, highlighted the SUV’s rigorous engineering standards, “The XUV 3XO stands out not just for its design but also for its robust, global-standard safety and technology features that cater to the demanding dynamics of today’s driving environment.”
Bookings for the XUV 3XO will commence on May 15, 2024, with deliveries starting from May 26, 2024, ensuring that customers can experience this ‘New Disruptor’ without delay. With its comprehensive range of features and competitive pricing, the XUV 3XO is set to carve a niche in the highly competitive compact SUV segment.
| Eye Point to Ground (mm) | Forward Visibility | Bonnet Length (mm) | Ground Clearance (mm) | Approach Angle | Departure Angle | Water Wading Depth (mm) |
| 1398 | 23.7° | 1033 | 201 | 23.4° | 39.6° | 350 |
| Engine Type | Max Power | Max. Torque | Transmission | Fuel Efficiency* |
| 1.2 L mStallion – TGDi engine | 96 kW @ 5000 r/min | 230 Nm @ 1500-3750 r/min | MT | 20.1 km/l |
| 6-AT | 18.2 km/l | |||
| 1.2 L mStallion TCMPFi engine | 82 kW @ 5000 r/min | 200 Nm @ 1500-3500 r/min | MT | 18.89 km/l |
| 6 – AT | 17.96 km/l | |||
| 1.5 L Turbo Diesel with CRDe | 85.8 kW @ 3750 r/min | 300 Nm @ 1500-2500 r/min | MT | 20.6 km/l |
| 6 – AutoSHIFT+ | 21.2 km/l |
*As per ARAI certification
| Overall Length | Overall Width | Overall Height | Wheelbase | Occupant Space | Couple Distance | Leg Room 1st row | Leg Room 2nd row | Hip room 1st row | Hip room 2nd row |
| 3990 | 1821 | 1647 (with roof rails) | 2600 | 1729 | 800 | 1050 | 878 | 1337 | 1308 |
*All measurements in mm
Pricing-
* Variant also available in Diesel AutoSHIFT+ at an additional cost of ₹ 0.80 L
** Variant also available in TCMPFi AT at an additional cost of ₹ 1.50 L
***Variant also available in TGDi AT at an additional cost of ₹ 1.50 L
