Gurugram, December 15, 2023: Hyundai Motor India Ltd. has witnessed a significant increase in the sales of Hyundai Bluelink equipped cars. The connected car affinity has extensively increased from 5% in 2019 to 30% in 2023 (w.r.t total HMIL sales) with over 5 lakh connected cars sold in 4 years.
Among the Bluelink equipped car sales, Hyundai CRETA, Hyundai VENUE and Hyundai i20 have contributed the most in magnifying the connected car trend.
Commenting on the growing preference for Hyundai Bluelink Technology, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai Motor India has cemented its position as a pioneer in futuristic technology and smart mobility with its connected car platform-Bluelink. First introduced in 2019, Hyundai Motor India became the first car manufacturer in the mass segment to offer such comprehensive ecosystem of connected car services. Bluelink has witnessed a significant increase in penetration among Hyundai customers, showcasing the evolving preference for vehicles equipped with advanced connectivity features. This significant growth is a testament to the profound trust the customers have shown towards Bluelink technology offering seamless connectivity for all journeys.”
About Bluelink:
Bluelink is a connected car platform offered by Hyundai that enables an easy flow of critical information between a car and a car owner. Launched in 2019 in India, Bluelink is an AI based technology, with inbuilt SIM card and a 24×7 call centre that enhances safety, security and convenience. The platform is designed to perform a 60+ connected functions including proactive Alerts, SOS/Emergency Assistance, Auto-crash Notification, Trip History, Remote Vehicle Status, VR, Value-Added Services etc. Bluelink aims to revolutionise the future of connected cars in India providing quality time and ease of life for customers while on go.
Bluelink Subscription Launch:
Bluelink subscription is being offered to customers for free in the first three years and will be available on paid basis post that period of time. Starting 15th December 2023, the customers whose subscription is about to expire, can renew online through the Bluelink app or offline at their nearest dealership. Through Bluelink, Hyundai is offering customers a peace of mind when it comes to their safety, security, and convenience. The customers can enjoy exclusive Hyundai offers, Value-Added Services, Driving Score, Vehicle Health Reports and much more. Bluelink Subscription plan is available at an attractive price for 1 year, 2 years and 3 years.
