Ford’s hands-free driving system launches on the 2021 Ford F-150 for $1,595 (INR – 1, 18, 903) and on the 2021 Ford Mustang Mach-E for $3,200 (INR – 2,38,528), Ford announced Friday. The company is helping several people prevent operating steering wheels by implementing the Ford’s state-of-art Active Drive Assist hands-free driver assist technology innovation. The other included technologies are advanced computing related to camera and radar sensing which offer real time driving experiences. The new enhanced driver assist feature will be installed firstly on the 2021 F-150 and 2021 Mustang Mach-E which are comparatively affordable and preferred on others and also reaching the market at the end of this year. The company’s first year target has already been planned out, and accordingly they are expected to sell 100,000 F-150 Mustang Mach-E supplemented with the same technology.

Hau Thai-Tang, Chief Product Platform and Operations Officer, Ford Motor Company said during a media interaction, “As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” He continued, “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors – a commitment to affordable innovations that has driven us since Henry Ford put the world on wheels.”

Now if talking about the price range alteration without the Driver Assist technology, they will change competitively which includes, firstly, for F-150, Active Drive Assist will be available as a part of the Ford Co-Pilot 360 Active 2.0 package for $1,595 (INR – 1, 18, 903). The Ford Co-Pilot 360 Active 2.0 package is consistent on F-150 Limited and available as an option on Lariat, King Ranch and Platinum models. For Mustang Mach-E, it will come standard on CA Route 1, Premium and First Edition variants. It’s a convenient package on the Select trim for $3,200 (INR – 2,38,552) as part of the greater comfort and Technology package, which features elements such as a 360-degree camera, heated front seats and heated steering wheel altogether. Instead of the 15 or 45 seconds of hands-free driving before the system requires the driver to check in on most competitors’ systems, Active Drive Assist lets the driver relax for much longer stretches of time on highways. Using adaptive cruise control, active lane control, and traffic-sign recognition, the system can drive itself for hours, as long as there’s no obstruction like construction. Ford’s system requires other packages, and the hardware purchase can happen now at dealerships but the software to activate the cutting-edge technology will be available in the third quarter of 2021 as an over-the-air update. Customers don’t have to buy the hardware and software at once. For example, 2021 F-150 shoppers can buy the hardware now through the Co-Pilot 360 Active 2.0 Prep Package for $995 (INR- 74, 175) (early adopters get a $100 discount). Then, when the software is ready in the late middle of 2021, they can activate it for $600 (INR – 4, 47, 28) via an over-the-air update. Or they could just buy the hardware and software at the dealer for $1,595 (INR- 1,18,903).

In the coming half of 2021, new customers will be offered a chance to purchase the hardware, and software clubbed together in the Ford Copilot Active 2.0 package. The package can be further expanded by continuing Active Drive Assist and experience new advancements via Over-the-Air Update. (Over-the-Air Updates are quick and convenient wireless upgrades that enhance quality, capability and improve the ownership experience during a period of time decreasing dealer trips. The functioning of the Driver Assist feature is available on top of the Intelligent Adaptive Cruise Control with Stop-and-Go Lane Centering and Speed Sign Recognition which allows you to handle your vehicle hands-free whilst the driver is observed by a driving-facing camera. The facing camera is responsible to track the individual’s eye gaze and his/her head position to make sure that the driver’s paying attention to the road, drivers are then simultaneously notified about visual prompts on when they’re required to resume control of the vehicle. With just a push button system, the vehicle takes control of the parking in parallel and perpendicular spaces with comfort.

Rupanjita Aich

Rupanjita Aich

My name's Rupanjita, I'm 19 years old and I have been into content writing and reading since 8th grade. I have a family of four, living in Indore, Madhya Pradesh currently. I have a true passion for books, creativity and I always tend to pose as a trendsetter for certain areas. Favourite Car: Honda BR-V Quote: Que Sera, Sera. - it means - " Whatever will be, will be"