FOUNTAIN VALLEY, Calif- Hyundai has started a national marketing campaign called- ‘Unlock Better’ for its redesigned 2021 Elantra (model). The campaign compromises of early access to the vehicle. It provides unique experiences through premium partnerships and the latest car shopping technologies to its customers. The Elantra campaign also consists of National TV ads which highlight how the Elantra’s technology keeps up with customers’ lives.

 

“The 2021 Elantra is the sleekest, most tech-forward and fully integrated Elantra ever. It was important for us to mirror that redesign with partnerships and technologies that unlock better experiences for our drivers,” said Angela Zepeda, CMO, Hyundai Motor America.

 

National Tv Spots highlight the model advanced technologies

Hyundai has made two ads and these will run in the national broadcast, including during NBC’s Sunday Night Football. As part of the campaign, Hyundai is highlighting some of Elantra’s segment-leading technologies in two national TV ads. In the 30-second ad, “Date,” the BTS hit song, “Dynamite,” is the soundtrack for the spot that demonstrates how the latest technology can finely help the customers. Another 30-second ad called Buried, find Elantra owners in real need of the vehicle’s Digital Key. Hyundai also launched a song for Ioniq with BTS

 

Streaming integrations of music and video gaming 

Hyundai has taken the help of live music and gaming in order to create a better experience. The company is showcasing rising talent along with LiveXLive (NASDAQ: LIVX) and is creating a streaming concert series celebrating independent music venues. As per the plan, there will be four streaming concerts that will feature video content shot in the Elantra leading into the show. As per report received from the company all four concerts will be organized in Los Angeles. In a first for an automotive brand, Hyundai will also use the gaming Livestream platform Mobcrush to deliver Elantra messaging through its first to market, high impact Live Sponsored Breaks and gamer live reads.

 

Augmented Reality (AR) & Elantra

Technology has brought colossal of changes in every sector and Hyundai believes that the use of it can deliver a better shopping experience. The company has made every effort that the Elantra Insider can be available on HyundaiUSA.com. This helps interested buyers in unlocking exclusive early access to Elantra before it hits dealerships. That includes options to pre-configure their desired Elantra; vehicle availability tracking alerts and showroom live walkarounds with designers. The Augmented Reality (AR) helps provide a better shopping experience as it virtually brings Elantra to life in a customer’s driveway. The 2021 Elantra marketing program was made by Hyundai’s agency of record, Innocean USA.

By providing more immersive experiences for customers, Hyundai could encourage sales and position itself as a tech-savvy, modern brand at a time when the world is facing a challenge in handling COVID.  

Navdeep Nandre

Navdeep Nandre

Curious and creative as a person, I have done masters in Mass Communication from Makhanlal Chaturvedi National University of Journalism. Started my professional career as a Journalist and have covered Health, Education, Real Estate, StartUps, Auto Sectors, etc. Also tried my hands with the PR sector and have worked with some of the renowned PR agencies of India. Favourite Car: Volvo S90 Quote: Strength is life and weakness is death

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