Easy. Free. Life-changing! These are just a few of the reasons millions of customers every week say they love using Walmart Grocery Pickup. Walmart has created TV commercials for Walmart Grocery Pickup and promoted the service in other ways, but with the service now available nationally and growing in both popularity and to even more locations this year, Walmart is kicking off 2019 with its biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup.
The new campaign, which launches during tonight’s awards program, uses “famous cars” to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries.
Walmart not only picked “famous cars” from iconic movies Walmart knew would be instantly recognizable to its customers – and launched the campaign during one of the film industry’s most popular awards shows – but Walmart also worked with a variety of different Hollywood studios to gain access to these vehicles. This helped ensure the “famous cars” looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive.
Walmart has long been known for its amazing TV commercials. TV is still a major focus with this campaign, but one of the things Walmart did differently was create a whole hos t of additional “famous cars” content to ensure Walmart is reaching busy time-starved families wherever they are – including using social media, watching online videos, listening to the radio, and of course, while shopping their stores. By sharing a consistent message across a variety of platforms, Walmart is confident they’ll be able to convince even more customers to give Walmart Grocery Pickup a shot.
Check out the sneak peek of Walmart campaign below – and keep an eye out for more big, bold programs from their team. Walmart have a huge opportunity to tell the world what makes Walmart so special – and to do that in new, and sometimes unexpected, ways. I can’t wait!