- Most of the pre-bookers live in Germany, Norway, the Netherlands, Sweden and the United Kingdom
- World premiere of the ID.3 at the IAA in Frankfurt
- Volkswagen Sales Board Member Jürgen Stackmann: “The success of our pre-booking shows that the ID.3 is coming at precisely the right time.”
Wolfsburg – Just before the beginning of the International Motor Show (IAA) in Frankfurt, Volkswagen has already received more than 30,000 reservations for the ID.3. Most of the pre-bookers live in Germany, Norway, the Netherlands, Sweden and the United Kingdom. More than 100,000 further ID. fans have registered for the ID.3 newsletter which Volkswagen is using to present regular information on its new full-electric ID. family as well as topics connected with e-mobility. Volkswagen is showing the ID.3 as a world premiere at the IAA next week.
Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After Sales: “Before the IAA, we have already reached our target of 30,000 reservations for the ID.3 1STedition . This success shows that the ID.3 is coming at precisely the right time. More and more people want to switch over to e-mobility.”
Since May this year, potential customers in Europe have been able to place non-binding reservations for a production slot for the limited ID.3 launch edition in return for a registration deposit of €1,000.
A new era for Volkswagen is beginning with the ID.3. This is the first model in an entire family of full-electric vehicles which the brand will be introducing to make e-mobility attractive and affordable for many people. While the base price of the ID.3 series model in Germany will be under €30,000 (recommended retail price) for the smallest version, the price of the exclusive pre-booking edition ID.3 1ST is under €40,000, in each case before the state subsidy is deducted. The ID.3 1SThas a range of up to 420 kilometers (WLTP).
In addition to a variety of additional features and exclusive design details, purchasers of the special launch edition ID.3 1STwill also receive free-of- charge electric power for one year up to a maximum of 2,000 kWh – at all public charging points connected to Volkswagen’s WeCharge charging app as well as on the IONITY pan-European fast charging network. The ID.3 will be delivered to customers with a neutral carbon balance.
In the fall and the spring, things will become more concrete for pre-bookers when they enter the ordering phase with their preferred dealer to select the version of the ID.3 1ST which they wish to purchase.
”People who are still interested in an ID.3 1ST or an early model in the ID.3 production series should still register with us,” says Sales Board Member Jürgen Stackmann. “Our markets are keeping waiting lists for potential purchasers. Experience indicates that there may still be some movement on the waiting list up to the deadline for binding orders.” Reservations can still be placed on the portal http://www.volkswagen.com/id-prebooking or at Volkswagen’s IAA stand. Production of the ID.3 1ST is to start at the end of 2019, as planned. The first vehicles will be delivered in mid-2020.
This year, Volkswagen’s IAA presentation will focus on the ID.3 and e- mobility. Visitors will be able to take a first look at the next model in the ID. family and to see what the next stage after the ID.3 will be. In addition, Volkswagen will have an entirely redesigned stand, at its usual place in Hall 3, based on the new brand design, which is also making its world debut. The ID.3 will be the first new model to be unveiled with the brand’s new logo.
“The ID.3 comes at precisely the right time”
Shortly before the IAA, the target has been reached: More than 30,000 customers have reserved a production slot for the Volkswagen ID.3. Jürgen Stackmann, Member of the Board of Management for Sales, Marketing and After Sales with Volkswagen, talks about the dawn of the era of e-mobility.
Mr. Stackmann, more than 30,000 customers have registered for an ID.3 1ST. A success?
Yes, absolutely. With the ID.3, we offered pre-booking for the first time and, as planned, reached 30,000 pre-bookers before the IAA begins. This is a huge success – and shows that the ID.3 is coming at the right time. Most pre-bookers come from Germany, Norway, the Netherlands, Sweden and Great Britain. I am also very pleased with the great response to our ID.3 newsletter. Over 100,000 interested parties have registered to receive regular information from us about the vehicle and e-mobility in general. These will then be our customers of tomorrow. More and more people want to make the switch to e-mobility.
INFOBOX: ID.3 1st
The car: the ID.3 is the first model in an entire family of electric vehicles with which Volkswagen will make electric mobility attractive and affordable for the masses. The pre-booking special edition is called ID.3 1ST.
The Range: the ID.3 1ST has a range of up to 420 kilometers (WLTP).
The Price: while the base price of the ID.3 series model in Germany starts at less than 30,000 euros (target price), it is less than 40,000 euros for the ID.3 1ST – in each case, before state subsidy deductions.
The Extra Special: in addition to numerous extra features und exclusive design details, the ID.3 1ST customer receives an additional year’s free electricity up to a maximum of 2,000 kWh at the time of purchase – at all public charging points connected to the Volkswagen charging app WeCharge as well as in the Europe-wide IONITY fast charging network.
What are the options for people who failed to register for ID.3 1ST? Is the pre-booking closed now?
Absolutely not. If you are still interested in an ID.3 1ST or an early ID.3 production vehicle, you should definitely register. This is also possible at the IAA. Our colleagues in the respective countries keep waiting lists for substitutes. Experience has shown that there is still movement until the binding order date. Production of the ID.3 1ST will start as planned at the end of this year. The first vehicles will be delivered in mid-2020.
Speaking of the IAA: What exactly can visitors expect at the Volkswagen stand?
The Volkswagen stand will be dominated by the ID.3 and e-mobility. But that’s not all. In addition, Volkswagen will present, at its traditional location in Hall 3, a completely redesigned stand in the brand’s new appearance. This will be the second world premiere in Frankfurt: Visitors can marvel at a 360-degree brand experience. It extends from vehicles and exhibits, exhibition architecture to media coverage. I’m really looking forward to the show! This is where we can finally present the fruits of our intensive work from the past years. It’s the start of ‘New Volkswagen’.