Known for its off-road capabilities and heavy-duty durability, Toyota has debuted four new models as part of its two-wave reveal plan for the 2020 SEMA360 Showcase. The reveal includes an extensively upgraded Tacoma and three Supras.
Even though this year is unlike any other for the Specialty Equipment Market Association (SEMA) with SEMA360 program being its online display, Toyota has shown full commitment towards this display with its current launches. Made for adventurers, the Tacoma is an ideal choice for those who like whipping out their keys and going on long getaways with their families, friends and partners in crime. The four vehicles belong to its two-wave reveal strategy, wherein the first launches during SEMA360 will be followed by more builds coming through in the following weeks. Building more curiosity and interest around the future launches, Toyota has also released YouTube teasers for the upcoming builds- the GR Supra Sport Top and TRD Sport Trailer. Group Vice President of Toyota Division Marketing, Ed Laukes spoke about Toyota’s will to see-through its commitments without exception and why legendary Supra and Tacoma were their choices to set the stage for celebrating pure performance.
First of the two waves is accompanied by the Overland-Ready Tacoma. This example of an ultimate rig followed the overwhelming popularity growth of overlanding and the vision of editors at 4WD Toyota Owner Magazine. It also covers Toyota’s ‘go anywhere’ and ‘push your journey forward’ philosophies. Its heavy-duty and outdoorsy abilities have been influenced by the Tacoma TRD Off-Road pickup which enables customers to have a variable lifestyle. It can carry heavy and huge loads like kayaks, bikes, and camping and hiking gear and has been equipped with Magnuson Superchargers Roots-type blower. The second build to debut in this event is first among the Supra trio- the GR Supra. Fashioned with British artist Nicolai Sclater’s, famously known as Ornamental Conifer, artwork, the model has a one-of-a-kind appearance with its ‘True to Form’ and ‘Lightning Response’ expressions. A Turbulence Gray coloured beautiful 2021 GR Supra 3.0 Premium became canvas for the Race Service, Los Angeles Art Director. Hand painting its graphics with enamel paint and brushes, the artwork was an ode to the now rare art of sign painting. The third build in the first wave launch is the GR Supra No. 21 driven by Ken Gushi in 2020 Formula D Pro Class.
The main vision behind its creation was to build a simple, efficient and impactful vehicle whose design enables quick and smooth repairs. Its builders, Ken Gushi and GReddy Performance focused on simplicity by only adding those things to the model which are completely necessary in a pro drift race car. To create a large impact, it catches the eye with its stunning visuals and design. The fourth and last build in this group is the 2020 GR Supra. Acting as the basis for its racing project, the powerful car with its B58 inline six-cylinder engine was produced by Papadakis Racing. It gained huge popularity due to its YouTube series which covered the complete building process and garnered over fourteen million views. Fredric Asabo, who was the Formula Drift Champion in 2015 is behind the wheel of this No. 151 GR Supra and once again hopes to win the 2020 Championship.
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