The Toyota Thailand has collaborated with the Karl Lagerfeld limited edition, and has created the amazing Toyota C-HR which is considered as a phenomenal masterpiece and a blend of both technology advancements with its look and design. The car is officially launched and has been on sale since April 2nd, 2020. As Toyota’s key motive is to develop “Ever Better Cars” for its customers and resolve its prime challenges into perfection, the latest Toyota C-HR is a true exemplifies it with sheer polish, design and four unique innovative technologies. In addition to this, Toyota C-HR is the first in the Subcompact SUV in Thailand, which is appreciated with a 5-star safety rating by the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP) under the new ASEAN NCAP Assessment 2017- 2020 Protocol. These significant factors have proven the fact that the Toyota CH-R has covered its sales volume of 28,700* and has been highly successful  since March 2018 with its first appearance till   February 2020. The Karl Lagerfeld, who’s known as the best in the business of fashion designing has contributed to the car with his Limited Edition Stock.

“Nowadays, SUV customers tend to enjoy unique lifestyles and desire to own a car that is not only stylish, but also represents a deep sense of fashion and remarkable attributes. They need a car that is one of a kind as well as giving them absolute driving confidence and astonishing versatility.” Explained, Surasak Suthongwan, Executive Vice President of Toyota Motor Thailand Company Limited, He continued with,  “Consequently, in developing our SUVs, Toyota has been heavily focused on creating innovative models that exactly reflect the image of the drivers. Especially for Toyota C-HR, we have put in a massive efforts to ensure that it stands out with genuinely striking and futuristic design, while preserving unparalleled uniqueness and offering innovative technologies, coupled with top-rated safety system and superior driving performance. All these remarkable qualities precisely reflect the charismatic leadership in terms of design and technology and has eventually led to the latest collaboration between Toyota and Karl Lagerfeld which is unquestionably our like-minded partner in the global fashion industry and is always the extremely bold trendsetter.”

The Toyota C-HR is created in a way where it represents an edgy character with added sharp lines and curves to compensate every design challenge while providing exclusive technology advancements of Toyota’s safety standard with an exceptional driving experience. These prime elements are all lined up as Karl Lagerfeld’s creation and ideas who’s also the most iconic and legendary fashion designers this world has known. He never fails to impress his clients with his unique designs & all new trends and styles. Karl Lagerfeld quoted, commenting on his quality driven designs,” Fashion is not about clothes, it’s about all kinds of change.”

The exterior and interior of the model has been put together with special materials installed in 12 main points, Exterior – Pearl white roof with black accessories, Pearl white side mirrors, LED fog lights, Pearl white side skirts, Pearl white front bumper lip with black accent, Pearl white rear spoiler with black accent, Glossy black 17-inch alloy wheel, Pearl white sticker wrap of Karl Lagerfeld logo on the side of the car and the exterior back of the car is added with the Karl Lagerfeld emblem. Now, talking about the: Interior – Two-tone decoration in the interior with Karl Lagerfeld emblem, Two-tone seats made from high-quality leather with Karl Lagerfeld emblem and C-HR by Karl Lagerfeld scrub plates.

Pier Paolo Righi, Chief Executive Officer of Karl Lagerfeld, revealed, “Toyota C-HR BY Karl Lagerfeld marks the phenomenal collaboration of the creative design teams of Toyota and Karl Lagerfeld to develop such creative and high-performance breakthrough. It is extremely surprising that the design of Toyota C-HR can blend seamlessly with Karl Lagerfeld’s identity. The shades of black and white are artfully expressed in the car as we call it ‘Parisian Rock Chic’ style, which provides beyond the illustration of beauty, but it completely defines the sheer spirit of embracing the present, Invention the future

Surasak Suthongwan previously concluded his statement, “Toyota C-HR is the Subcompact SUV that achieves perfection in every way, including its state-of-the-art and unique design, alongside unparalleled driving performance brought to you by Toyota and Karl Lagerfeld. The brand truly understands the core essence of automotive technology and fashion, and thus dedicates its full effort to the creation of this limited edition masterpiece exclusively presented for those who are fashion enthusiasts and car lovers to own this TOYOTA C-HR by Karl Lagerfeld” 

The Toyota C-HR is priced accordingly to its design and body emphasis, which is 1,219,000 Thai Baht (INR 29 Lakh).

Rupanjita Aich

Rupanjita Aich

My name's Rupanjita, I'm 19 years old and I have been into content writing and reading since 8th grade. I have a family of four, living in Indore, Madhya Pradesh currently. I have a true passion for books, creativity and I always tend to pose as a trendsetter for certain areas. Favourite Car: Honda BR-V Quote: Que Sera, Sera. - it means - " Whatever will be, will be"