As part of its Covid-19 pandemic response, Volkswagen has teamed up with two other parties to tackle the food shortage and wastage problem that has been intensified due to the onslaught of coronavirus. The partnership with FareShare aims at reducing food waste whereas the role of Tom Hunt is to create recipes that are simple and sustainable to cook. Like many corporations around the world, Volkswagen has also geared up to play its part in diminishing the effects of this global contagion.
As the world was swept over by coronavirus, its devastating repercussions followed in its wake as well- one of those aftermaths being a food crisis on the global level. As the working class faces budgeting issues, majority of them having lost their jobs and millions of people around the world having fallen prey to poverty, it has become obvious that the need of the hour is to work together as a single human race fighting against an alien enemy. The issues of world hunger and food wastage are not new; however, the effects of this virus have made those figures skyrocket.
Like many multi-national corporations, Volkswagen has also lent its resources to continue helping those whose lives have been severely hit by the pandemic. To do this, it has chosen FareShare and Tom Hunt as its partners. A charity that deals with the redistribution of food, FareShare works towards minimising the amount of food that goes to the bin after every meal. Tom Hunt is an eco-chef whose main concerns lie with creating balanced dishes that are not only zero waste but also easy to cook and delicious.
The talk around food wastage has increased with the coming of this virus. This has not only brought organisations like FareShare under the spotlight, it has also encouraged research in areas like food sustainability for chefs like Tom Hunt. Volkswagen Commercial Vehicles has played its part by offering whatever it had at its disposal, namely- 11 Transporter vans to assist FareShare with their food delivery operations and helping Tom create dishes that could be easily cooked in a Volkswagen California kitchen.
The award-winning chef who developed two new recipes for the California Cooking Challenge, proved to be a suitable partner for the company. Creating specialities like a ‘Five minute lentil dal’ and ‘Not Avocado on Toast’ in the minimal kitchen of a California, he showed that cooking doesn’t need expensive ingredients of state-of-the-art gastronomy equipment. As for the food charity, they were able to expand their delivery areas with the help of new vans and volunteers who came forward to offer their assistance.
FareShare has also come up with a list of tips for the residents of United Kingdom on how food wastage can be dealt with at the home level itself. These tips include everything from buying limited groceries to checking refrigerator temperatures to keep perishable materials from going bad.
With small-scale organisations coming forward to lend their hand in helping restructure affected lives, support from huge companies like Volkswagen offers a major boost to their level of operations and to the morale of everyone involved. Food wastage is a global crisis, only in the UK – 650 million meals worth of food goes to the trash each year. These figures look excessively grim when combined with a pandemic; but the steps taken by Volkswagen and other global corporations to keep up with their corporate social responsibility are bright rays of hope.
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