Prepare and prevent, not repair and repent; on the occasion of World Mental Health Day, Tata Motors, which is the biggest automobile manufacturing company in India. It started their journey as a locomotives manufacturer and gradually they have become an Indian Multinational Automotive Manufacturing Company in association with MindPeers, that is a mental health tech service platform that provides affordable, qualitative and evidence-based treatment including therapies and a tech-based Employee Assistance Platform launched a special campaign on road accident “Stop the Endless Accident” to create an awareness among the people. The trauma caused by an accident doesn’t let a person to live a conventional life. Keeping in mind that an accident survivor is not considered for counselling therapy or normal treatment, thus through this campaign Tata Motors and MindPeers aim to raise awareness in the society about the importance of counselling for Post Traumatic Stress Disorder (PTSD) caused by road accidents and also to give a platform to share their stories to inspire and motivate other survivors to seek help themselves.

Tata Motors has started this campaign by streaming a video on social media where a survivor is talking about his survival story and also narrates the moment of the accident haunts his mind till date. Just like him many others also share their heartfelt stories of PTSD symptoms years after the accident. The campaign also informs that if not treated properly then a car crash causes a long-term PTSD.  As being an integral part of this campaign, TATA Motors announced that they will provide one free therapy to the each of survivors who enrol their name in this therapy.

Commenting on the launch of this campaign, Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors said, “At Tata Motors, the safety of our customers is of paramount importance and the same is represented through our safest range of cars and SUVs on road today. This campaign in association with MindPeers is a tribute to accident survivors who suffer from PTSD and should be provided with the necessary counselling and therapy to recover from their traumatic experience while making re-integration into their personal and professional lives easier. We hope that this campaign instils a feeling of realization regarding mental health amongst all viewers while encouraging the need to drive safely.”

According to Kanika Agarwal, Founder, MindPeers.co, “We have seen a rise in corporates and organizations talking about mental wellness, trying to normalize it. But how many times do you see a brand of this stature accepting the intricacies to take a concrete action. When Tata Motors introduced us to this campaign of acknowledging the trauma and continuous mind struggles that accident survivors go through, I was filled with gratitude and respect. As a core mental health organization, we are working with 100’s of consumers daily struggling with Post Traumatic Stress Disorder (PTSD). One related to accidents is an ignored niche in our society which negatively impacts survivors on their confidence level in all aspects of life. Looking forward to changing lives with Tata Motors.”

Throughout the month of October, Tata Motors will come up with an aim of sharing videos by many accident survivors who will share their stories and will raise awareness across the society through their social media platforms. Accident survivors can visit cars.tatamotors.com/stoptheendlessaccident where they can book their counselling session to start their recovery journey. Along with the campaign Tata Motors will also start #Safetyfirst initiative to emphasize the importance of road safety for all.

Dishary Basu

Dishary Basu

Dishary Basu has been writing content for the last 1year and is doing a specialized course on Creative Writing in English as well. In the past three months. She has done her Bachelor's from Maulana Abul Kalam Azad University of Technology in Media Science as well as doing a diploma in Creative writing in english from IGNOU and is currently in school to pursue MBA in Media Management from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal. Favourite Car: Hyundai Elantra Quote: If you want a quality, act as if you already had it - William James

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