- Highlights its journey towards Atmanirbharta and safest vehicles for India in the voice of renowned actor Anupam Kher –
Mumbai, 19 November 2020: Tata Motors today rolled out a special video celebrating the recently achieved 4 million milestone for its passenger vehicle business. Narrated with a voiceover by prominent actor and Padma Shri Award recipient – Anupam Kher, the video highlights the company’s journey towards Atmanirbharta – one car at a time.
This film will make everyone nostalgic as it draws a visual timeline in the voice of Kher narrating the key milestones achieved by the company since its establishment in 1945. From reliving some of India’s iconic historic moments to keeping up with the changing times, the video captures it all and concludes with the launch of the New Forever BS6 range of cars – the Tiago, Tigor, Nexon, Harrier and Altroz, thereby highlighting another feat of Tata Motors by presenting the youngest and the safest product portfolio in the Indian automobile market.
Commenting on the launch of this film, Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “As one of India’s foremost home-grown automotive brands, we are delighted to have reached this significant milestone for our passenger vehicles segment. We are honoured to have the legendary Anupam Kher as the narrator of the glorious journey of a brand that is a legend in itself. This film is a testament to not only our evolutionary growth over the last 30 years but also the growth that India has seen as a nation through this period. This narration celebrates Tata Motors and all those who have supported us in these years, as we continue to provide class-defining products to our consumers, thereby allowing us to be thought leaders in the realm of design, safety and performance.
Historically, Tata Motors has always broken barriers and created new benchmarks by consistently bringing innovative products that cater to the ‘Indian’ customer, thus contributing to an ‘Atmanirbhar’ or a ‘self-reliant’ India, since the very beginning. Our recently launched BS6 range of products further solidifies our commitment towards our customers, as we prepare ourselves to not only become future ready by staying New Forever but by also carving the road to safer mobility in India.”
As part of this campaign, the company is also hosting the #WeLoveYou4million quiz on Instagram. Viewers can now participate and stand a chance to win scale models.
With the growing customer base for the New Forever range, Tata Motors has climbed to the 3rd spot in the passenger vehicles segment, a podium finish achieved in two successive quarters, recorded a market share of 7.9% in H1FY21. Posting a healthy growth of 22% (YTD) vis-a-vis last year (April – October), the company has also achieved a host of milestones in this period. From crossing the highest ever sales mark for the Nexon to incurring growing Harrier sales and crossing the 3 lakh and 1,50,000 milestone of Tiago and Nexon roll out respectively.
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