Suzuki Motor (Thailand) Co.,Ltd. launches the SUZUKI XL7 into the small MPV segment; highlighting the 7-seater’s sports crossover style that has good value to tap into the interests of drivers who are looking for something different. As total sales for the vehicle already reaching 4,117 units, Suzuki is set to move forward with the XL7 experience of “THINK XL, Think Beyond Expectations and Limits”.
Wallop Treererkngam, Executive Director for Sales and Marketing of Suzuki Motor (Thailand) revealed that since the introduction of the ALL NEW SUZUKI XL7, Multi-Dynamic Crossover in Thai market at the beginning of July 2020, the model has been warmly well received by the general public. He stressed that the SUZUKI XL7 has been designed with the concept of “THINK XL, Think Beyond Expectations and Limits”, to cater to customers’ variety of needs and desires with a complete set of functions and comfortability. The model represents an offbeat driving experience through its special features of being a 7-seater crossover in which every space serves a purpose. The vehicle itself has been designed with extra height to ensure that every type of road in Thailand. The outstanding functions installed in this model assures that it is perfect for both city and suburban lifestyles, while the pricing makes it easier for customers in deciding to become an owner of this crossover MPV.
Wallop noted that in the first quarter of the year, from January to March, the overall sales for the small MPV Crossover segment stood at 2,373 units, 981 units of which belong to the SUZUKI XL7, ranking first in the segment and gaining a market share of 41.3 percent.
He further said that since the model’s launch, it has attracted drivers who sought out a distinctive vehicle that is equipped with features and a unique modern sports design, as well as a good value, prompting the total sales, so far, to reach as high as 4,117 units from its premier until May 2021. This development reveals that the SUZUKI XL7 reflects and fits driver’s personality and needs perfectly as the model has been seeing continuous sales, with an average of 300-400 units sold per month.
Although the Thai automotive market was severely affected by the Covid-19 pandemic during the second quarter of the year, which caused automotive sales to deteriorate, the SUZUKI XL7 still received continued interests from customers, and Suzuki is determined to deliver every reserved unit into the hands of every customer as soon as possible to guarantee the highest level of satisfaction.
The SUZUKI XL7 is installed with the K15B 1.5-litre engine that provides a 105 horsepower at 6,000 rounds per minute and torque at 138 newton meters at 4,400 rounds a minute. The model is also equipped with a 4-speed automated transmission which helps create smooth driving suitable for the engine. The HEARTECT platform, a technology which can be found only at Suzuki, reinforces the car’s performance; more litheness, more fun, higher safety, and at the same time help economize fuel usage.
The sports-style console has a Carbon Fiber pattern and chromium strip. A set of full function utilities has been installed for the passengers and driver’s every need – including an LCD screen to provide the vehicle’s vital information, such as the Driving G-Force, fuel usage, torque level, and engine power to assure driver’s confidence and safety in each and every drive. The 10-inch touchscreen allow passengers to enjoy their favorite entertainments at their fingertips. Sounds can be adjusted through the Digital Sound Processor system to increase the high and low notes to fit all genres of music. Bluetooth allow the user to connect to their Apple CarPlay or Android Auto systems, while the USB, HDMI, and 12V charging sockets in 3 locations help provide the best convenience for everyone on board.
The vehicle’s suspension system has been designed and adjusted to secure an efficient drive for all types of lifestyle, while maintaining smooth driving on any road. The extra-large Front Stabilizer has been installed to prevent the car from swaying too much and gain better road grips. SRS airbags are set up for both front seats to keep the driver and front seat passenger safe. The ABS braking system helps prevent the wheel from locking during emergency brakes, whereas the EBD system helps to distribute the weight of the brakes evenly. The ESP system and module modification installed in the steering wheel increase the precision while driving along curves. The vehicle also comes complete with a Hill Hold Control system, the ISOFIX and Top tether for baby seats, as well as a dash camera and censors for the most precise reverses, whereas the Immobilizer system in the car key helps counter any theft.
The ALL NEW SUZUKI XL7, Multi-Dynamic Crossover comes in 4 colors, Rising Orange Pearl Metallic (ZZY), Metallic Magma Gray (ZYZ), Snow White Pearl (ZQZ) and Cool Black Metallic (ZBD). Pricing begins at only 779,000 baht (the white color has a surcharge of 5,000 baht) with a special campaign between 1 June – 31 July 2021, where customers would be able to choose from various options, such as a special interest rates offer of 1.99% (with 25% down payment for 48-month installments), free first-class insurance for the first year, and free 24-hour emergency service for 3 years. Mr. Wallop stressed that Suzuki is committed to its philosophy in bringing the best products to its Thai customers by bearing in mind that every product is produced as if they were to be used ourselves. It also plans to further uplift the quality of Suzuki’s showrooms and service centers across the country by expanding the number to cover 140 locations nationwide by March 2022. Furthermore, to provide the best of experiences to its Suzuki family members, Suzuki has rolled out the “SUZUKI Cause We Care – More than care is the understanding of every need” campaign to directly communicate with its customers on products and services to bring about the highest level of satisfaction in an era where information can be delivered quickly and limitless. This underlines Suzuki’s main principle that for a business to effective grow, it must develop in time with the community surrounding it for the growth to be sustainable. The idea led Suzuki to provide support to medical personnel during the ongoing pandemic by constructing the SUZUKI CARRY Biosafety Mobile Units, while encouraging Suzuki drivers to get free vehicle sanitation while visiting Suzuki service centers.
Suzuki is steadfast in its intention to provide support to the society in times of need, especially while it is facing this outbreak, and the “SUZUKI Cause We Care” campaign will be extended to Suzuki’s dealership network to exhibit Suzuki’s dedication in not only being an automobile manufacturer but a complete part of the society, where both sides progress and coexist sustainably hand-in-hand.
Suzuki sincerely hopes that every campaign carried out will speak for Suzuki’s true motives that it does not only aim to bring prosperity to its business but to build Suzuki into a brand that customers, especially the Thai people, can trust to walk along side them long into the future.