As the days of Dushera and Diwali approach and the season change to more pleasantness, Tata Motors has come out with an attractive new deal to bring in more customers. Available to only first 100 customers, Tata’s  one of the best selling electric SUV, Nexon EV is for a limited period available for an all inclusive rental that starts at 34,900. This offer can be availed by first 100 lucky customers by 30th November 2020.

Tata has always been a pioneer in bringing accessibility of products to larger audience. Tata Motors is the market leader in commercial vehicles and places 4th in the passenger vehicles market in India. At the core of its brand promise is  ‘Connecting Aspirations’, Tata’s efforts in innovation are focused to develop pioneering technologies that are sustainable as well as they are right for the  evolving desires of the market and its consumers.  Keeping this in mind, this new offer brings this brand promise to the forefront.

With their value proposition in the market, while making this announcement, Pankaj Jhunja, Head- Mobility Services, Tata Motors said, “We at Tata Motors are continuously striving to offer exciting propositions that are smarter, affordable and convenient, for those who desire to experience driving smooth, silent and green Nexon EV. Our new ‘Electrifying Subscription’ offer is designed with an aim to make EVs even more accessible to a rapidly growing base of future conscious citizens. It is ideal for customers preferring ‘usership’ over ownership amidst the rapidly growing phenomenon of shared economy.”

This subscription is further padded with attractive axillary offers  that are not included in traditional vehicle ownership such as non payment of road tax and registration. This can be for a minimum period of 12 months, to 24 months or 36 months.  This offer will only be rolled out for India’s five metro, namely Delhi NCR, Mumbai, Pune, Hyderabad and Bengaluru.

This subscription model comes in collaboration with Orix Auto and will have some appealing side offerings like comprehensive insurance coverage, on-call 24×7 roadside assistance plus free maintenance with periodic servicing and doorstep deliver.  Adding these considerable services, Tata is trying to rope in corporates that like to lease their automobiles over traditional ownership.  This will also comfortable for corporates with intercity job transfers and expatriates who stay for a fixed tenure, among others.

Alokita Sharma
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Alokita Sharma

Moonlighting as a content creator, a voracious reader and consumer of interesting tidbits. She dabbles on jigsaw puzzles on the side. Favourite Car: Maruti 800 & Range Rover Evoque Quote: "I rebel; therefore I exist" - Albert Camus