The 1500 gets a cosmetic makeover with different paint schemes for the different branches of military and other rugged features.
Dodge Ram has launched the fourth iteration of the “Built to Serve Edition”- which is Ram’s way of commemorating and honouring the Armed forces of the United States, these cars are given a special cosmetic addition in the form of military inspired colors and other insignia. The special edition can be chosen out of four different styles inspired by the different military forces, offered in the Built to Serve Lineup, the Forever Faithful- The Army, the Driven For Excellence- the Air Force, the Commitment to Courage-the Navy and Lead the Way- the Marines.
“These ‘Built to Serve’ models offer a unique way to honor all those who serve or have served in the United States armed forces with distinction.”- Ram Boss, Mike Koval Jr. The 1500 is available in combinations of powertrains which include the V6 and V8 engines mated to eight-speed automatic transmission. There is also the mild-hybrid assist system with a 48-volt charge. The 3L V6 EcoDiesel makes 480lbft and is the most powerful engine in its class. The car rides on optional air-suspension which also allows the driver to select desirable ride height.
The interiors of the Ram are unlike most pickups in this class, the use of high quality materials inside ensures that it feels more like an expensive SUV. heated and ventilated seats, panoramic sunroof, premium leather and wood inserts can be equipped onto the car. There is also a massive 12in Infotainment screen that is the best in class and comes with all the modern connectivity features.
The Built to Serve edition has been a popular special edition on the Ram 1500, this being the fourth time it has been offered up. The 2021 editions have unique paint schemes, interior stitching, decals and symbols on the exterior and interior. The Tail Lights feature the American flag insignia, ‘Born to Serve’ embossed on seats, lockable central console, and Off-road 20in tyres.
The first one which honours the U.S. Marines has the choice of Tank or Flame red color with Greystone stitching inside, the second which honours the Air Force has colors similar to Fighter Jet grey , which are Silver and Anvil- a darker shade of the color that USAF planes are painted in with light grey stitching inside. The 1500 for the Navy has Nardo grey, the color of the ships and blue which is the shade of the sea with Blue stitching. The Ram which is meant for the Army has Gator Green or Black exterior and Frost color stitching inside, Coast Guard has Spitfire and White paint.
The special edition trucks ride on unique 20in aluminum wheels which has all terrain tyres, and come exclusively in the 4×4 configuration, electronic locking rear-axle, buffed up shock absorbers, skid plates, tow hooks, hill-descent control and other improvements. The Interior also has multiple velcro patches where the customers can apply their Flags, regimental patches and other insignia. All other features of the truck, like the wheels, bumper, logo interiors have been blacked out as standard for all the categories of the special edition.
Ram is first introducing the Marines edition, with a 1000 units of each color, then the other editions will be launched subsequently at 3 month intervals. The Army edition will have 1000 units for each color and so will the Navy edition. The Air Force edition will have 1250 units for the Anvil and 1500 units for the Blue while the Coast Guard edition gets 500 units of each. The Special edition can only be equipped for the Big Horn and Lone Star trims of the 1500.
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