India’s largest car manufacturer Maruti Suzuki India announced the launch of its new vehicle subscription program for individuals on 24th September. Named as Maruti Suzuki Subscribe, the subscription program has been launched across Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram), and Bengaluru. This new subscription program permits a customer to use a new car without truly owning it and paying the entire monthly fee that expansively covers comprehensive maintenance, insurance, and other assistance.
Maruti Suzuki has collaborated with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan, to launch the brand new Subscription for these cities. With this new scheme, the customers can easily subscribe a new Swift, Dzire, Vitara Brezza, and Ertiga from Maruti Suzuki ARENA and a new Baleno, Ciaz, and XL6 from NEXA.
Furthermore, the customers are even offered to choose the duration ranging from 12 months to 48 months, according to their choice. They would require paying a monthly subscription charge as low as beginning from Rs 14,463 including taxes for Swift Lxi in Delhi for a tenure of 48 months. This subscription is comprehensive and covers expenditures like maintenance, zero dep insurance, and 24×7 other assistance. The customer can even select to upgrade vehicle, prolong, or buy the car post the successful subscription of tenure.
Speaking about the new subscription program, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited, in the statement claimed, “The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The program is especially focused to bring convenience to the individual customers.”
He further included in the statement that besides flexibility of tenure, it offers nil down payment and includes registration costs, insurance, and its renewal as well as routine maintenance.
“Additionally, the roadside assistance service brings total peace of mind to the customers. Progressively we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years,” Srivastava told.
He said the vehicle subscription market is new to India and as such offers huge untapped potential. Globally, the penetration of such leasing programs varies between 5 percent and 30 percent.
In addition, according to the preference of the customer, the program permits the car in a white number plate (which is recorded in the name of the customer) or black number plate (which is registered in the name of Orix). With all-inclusive subscription service, which will be a pleasure to customers, Orix will take care of the vehicle maintenance and insurance coverage via Maruti Suzuki’s dealer channel.
On further enlightening over the partnership, Sandeep Gambhir, MD, and CEO ORIX India said, “We are excited to partner with Maruti Suzuki in the efforts to create customized flexible propositions for customers which will provide them a hassle-free and convenient Car driving experience. Maruti Suzuki is an aspirational brand and we believe this partnership of two industry leaders will enable to fulfill many dreams through our innovative and curated car subscription options. We look forward to further strengthening our portfolio with the inclusion of more Maruti Suzuki products and locations in the future. This new service is part of our strategy to work with industry leaders like Maruti Suzuki with products that create a better customer experience and newer ownership and usage channels.”
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