Johnnie Walker – The Journey’s Global Responsible Drinking Ambassador, Mika Häkkinen, comes to India with Join the pact
– Contest winners will get a chance to drive with Mika Häkkinen
– Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen takes it for a drive
Johnnie Walker – The Journey is encouraging people in India to #JOINTHEPACT with Mika Häkkinen, the Global Responsible Drinking Ambassador and Two-time Formula One World Drivers’ Champion. Mika Häkkinen will drive with contest winners in Mumbai and drive around selected guests in Gurugram in the Caparo T1 supercar while educating them to #JOINTHEPACT and never drink and drive.
In India, 1 road accident occurs every four minutes – and it is estimated that 1.5% of road traffic accidents and 4.6% of fatalities are attributable to drink driving. All these accidents are preventable and Johnnie Walker The Journey believes a single drink driving fatality is too many.
Johnnie Walker The Journey places great importance on Responsible Drinking and #JOINTHEPACT has been spearheaded by Mika Häkkinen for 10 years. Johnnie Walker The Journey’s #JOINTHEPACT campaign is brought to life through F1 asking consumers from across the globe to make a commitment to never drink and drive through making a personal pledge. Today, more than 4.8 million pledges have been collected in over 40 countries worldwide and now are committed to collecting 5 million pledges by 2018 worldwide. Johnnie Walker The Journey is bringing #JOINTHEPACT to India to collect over 2 million pledges, and to take the pledge total over the global target.
“Driving a Formula 1 car is about staying in control. I believe that I have a responsibility as a driver and role model to help address the hugely important issue of responsible drinking. Johnnie Walker The Journey’s #JOINTHEPACT is a commitment to staying in control and putting the safety of yourself, your passengers and other people ahead of everything else. It may sound simple, but unfortunately there are still people who think it is acceptable to drink and drive and I am determined to do all I can to help change these attitudes and I appeal to all to make the choice to Never Drink and Drive. We’re confident that people will get the message and make a personal commitment to get home safely and Join The Pact.” – says Mika Häkkinen, Johnnie Walker’s Global Responsible Drinking Ambassador and two-time Formula One World Drivers’ champion.
Ola the responsible driving partner for #JOINTHEPACT will be giving consumers a chance to ride with Mika in Mumbai on the 11th of November. Mika Häkkinen will drive winners of contests hosted by Star Sports and other partners in The Caparo T1 on the 12th in Gurugram.
In Gurugram, at Ambience Island, a mini motorsports carnival will be set up, where Mika Häkkinen and the Caparo T1 take over the streets. With a race track and VIP paddock for the guests and contest winners, onlookers will get the chance to see Mika Häkkinen in the two-seater Caparo in action. Guests will also enjoy the experience of the VIP paddock and motor related activities Johnnie Walker Style. In addition, visitors will also witness a vintage car rally as they enjoy an evening of high energy, fun and music. Do expect an evening of motorsports, music, food & much more.
Take the pledge to Never Drink and Drive (https://www.liveinstyle.com/johnniewalkerthejourney) and #JOINTHEPACT on social media and win a chance to meet Mika Häkkinen.
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.
Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 5000 employees, 60 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.
Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.