• Benchmark Interkrafts’ new workshop is based on Mercedes-Benz’s new brand presentation in retail, known as MAR 2020
  • The key focus of MAR 2020 is on the four pillars of Design, Architecture, Customer oriented processes, and Digital enhancements
  • Spread across a massive area of approx. 75,000 sq. ft. with covered area of 58,000 sq. ft| 60 professionally trained staff
  • First 2S facility with a total of 38 Workshop bays | 90 Parking Bays| Can service 750 cars per month
  • Boasts of Active Reception Bay where customers directly arrive with their cars inside the facility and are received by a Star Assistant for the next planned step
  • The workshop can service all models of Mercedes-Benz passenger cars including luxury EVs – EQB, EQC, AMG EQS 53 4MATIC+, EQS 580 4MATIC
  • Mercedes- Benz India now has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities with over 124 touchpoints

Kolkata: India’s largest luxury carmaker Mercedes-Benz today inaugurated a state-of-art new workshop facility of Benchmark Interkrafts, at Kolkata’s prime location of Taratalla Road. This is Mercedes-Benz’s first facility in East India based on MAR 2020, the new brand presentation of the Three-Pointed Star. MAR 2020 brand presentation includes a combination of spatial design, innovative advisory processes, and the introduction of digitalization in service, ensuring ‘Best Customer Experience’.

Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India commented, “2022 has been a remarkable year for Mercedes-Benz India with new products across segments, aggressive electrification trajectory, and the success of Retail of the Future. We have strived to provide our customers with superior customer service experience from introducing industry best 8 years warranty for select cars to residual value for electric vehicles, which eases the ownership anxiety. The addition of this new service facility will further support our customers with all service requirements in this market”

He further added, “Kolkata continues to be an important market for Mercedes-Benz India and Landmark Group has been an integral part of our success story in this market. The new workshop is strategically located and equipped with end-to-end consolidated service solutions for our customers. It is also Mercedes-Benz’s first ‘MAR 2020’ facility in East India, underlining the brand’s new retail presentation focusing on Design & Architecture, Format & Structure, People & Processes, and Digitization. The new service facility with a combination of digital and physical elements will create a true luxury ownership experience for our Kolkata customers.”

MAR 2020 is a modern retail presentation format from Mercedes-Benz implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable seamless customer journey. With the new format, people’s role and processes are realigned to ensure seamless coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.

Mr. Sanjay Thakker, Chairman and Founder, Group Landmark said, “We are proud of our association with Mercedes-Benz and excited to further expand our service network to delight our discerning customers. We have a rich experience in luxury automotive business and our customer centricity has been key to the success over the years. Today, we deliver the Star Experience across all our touch points in India. We have serviced close to 37,000 Mercedes-Benz cars in Kolkata and with this new state-of-the-art workshop, we will only enhance the customer experience.  This modern luxury workshop, aligned to the new brand presence of Mercedes-Benz will offer an unparalleled vehicle ownership experience.”

Highlights of Mercedes-Benz Benchmark Interkrafts Workshop:

  • It is the first workshop in East India based on the new brand presentation in Retail of Mercedes-Benz with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital enhancements
  • Spread across a massive area of approx. 75,000 sq. ft. with covered area of 58,000 sq. ft| 60 professionally trained staff
  • First 2S facility with 38 bays including workshop bays including 16 Preventive Maintenance & General Repairs and 11 Body & Paint bays. In addition to this, there are 11 supporting bays
  • 90 Parking Bays| Can service 750 cars per month
  • Boasts of Active Reception Bay where customers directly arrive with their cars inside the facility and are received by a Star Assistant for the next planned step
  • The workshop can service all models of Mercedes-Benz passenger cars including luxury EVs – EQB, EQC, AMG EQS 53 4MATIC+, EQS 580 4MATIC

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