McLaren goes Gangnam style, opens dealership in Seoul

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  • McLaren Seoul opens brand-new showroom in the luxury district Daechi-dong
  • The showroom features the latest McLaren brand identity with one of the main attractions being the ‘Woking Window’, a unique visual representation of the McLaren Production Centre (MPC) in the UK where the company’s supercars are hand built
  • McLaren Seoul’s new workshop space will relocate to Hannam-dong as the company reaffirms its commitment to continue to elevate the level of aftersales services to a growing community of McLaren owners

SEOUL. Luxury British luxury supercar brand, McLaren Automotive celebrates the reveal of its new retail showroom as McLaren Seoul officially opens its doors to its new showroom in Daechi-dong and the relocation of the aftersales workshop to Hannam-dong.

A prestigious area in Gangnam, the new showroom in Daechi offers even better accessibility to cater to McLaren enthusiasts as well as supercar enthusiasts.

“We are pleased to reveal the new showroom location in Seoul as Korea is an important market for us in the Asia Pacific region. The unveil of the brand new showroom is a positive representation of the brand’s commitment to engage McLaren owners and motoring enthusiasts at a well-placed location.

“Kiheung has a passionate, skilled and professional team and I’m confident that the team will provide an unrivalled level of service to our customers. With a relentless focus on bringing new and innovative products into the market, the McLaren supercar range continues to grow. In the last few years, Kiheung has executed some exciting product launch events and they include the 600LT Series, the 720S Spider as well as the McLaren GT which has impeccable luxury credentials. Owners have also experienced adrenaline inducing track events by pushing the limits of their McLarens under the careful supervision of McLaren professional driver instructors.

“We have recently announced our all-new, innovative lightweight vehicle architecture designed for our electrified supercar future and, with it, the upcoming arrival of the first new McLaren to use it. The all new supercar will feature a High-Performance Hybrid powertrain with an all-new V6 internal combustion engine. This is a new kind of McLaren for a new era, we see this car as a true ‘next generation’ supercar and cannot wait to show it to customers.”
George Biggs, Managing Director of Asia Pacific and China, McLaren Automotive

The new showroom design reflects McLaren’s latest brand identity. The brand’s racing history is celebrated with a distinct display of historic photos of the founder Bruce McLaren and iconic models. The customer journey continues with the most prominent feature in the showroom, the Woking Window. This is an integral link for McLaren owners to connect with the McLaren headquarters in the UK, the impressive screens allow owners to watch the work process of the McLaren Production Centre (MPC) where all McLaren vehicle are hand built.

Customer are directed to design their dream vehicle specifications by stepping into the dedicated configuration and bespoke lounge. The lounge area houses the state-of-the-art 3D configurator alongside an extensive selection of interior and exterior samples from the bespoke division, the McLaren Special Operation (MSO).

As part of the move, its aftersales workshop has relocated to Hannam-dong. The new facility will offer a much larger space to service the increasing car parc in Korea with a dedicated service bay for vehicle maintenance alongside an approved body & paint repairer.

“We’re really excited to open our new workshop in Hannam-dong, and the new showroom in the prestigious Daechi-dong where we can join a great number of luxury car retailers in the intense competition over supercars and can better serve our esteemed customers. Inauguration of the new facilities will be a significant milestone for McLaren Seoul’s business as we remain committed to being the best in the supercar segment in Korea.”

Lee Tae-Heung, Managing Director, McLaren Seoul

McLaren Seoul Showroom:

320, Yeongdong-daero, Gangnam-gu,
Seoul, 06177,
Republic of Korea

McLaren Seoul Workshop:

23, Hannam-daero 21-gil, Yongsan-gu,
Seoul, 04401,
Republic of Korea

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