Offer open till March 31st 2021, Mazda has announced that on every single purchase of the limited edition MX-30 First Edition they will give away a complementary home wall box charger. The announcement is a smart market strategy and is sure to attract prospective customers.
The unique electric SUV has made a lasting impression with its arrival. Featuring not only its special characteristics like the AC synchronous electric motor and 124 miles of range offered by its 35.5 kWh lithium-ion battery, it has also made owning an electric vehicle easier with the free home charger option. Mazda’s partnership with this leading charging infrastructure company of Europe has been a lucrative transaction for both the companies as well as the customers, who can choose their home chargers to either be pole mounted, have longer cables and different box colours at a small additional cost. It also has an AC charging of 6.6kW and DC rapid charging according to 125A Combo Charging. The SUV has been priced at £27,495 (INR 2,656,676), open for pre-order and comes in two single shade options of Ceramic Metallic and Polymetal Grey Metallic colours.
Customers can also opt for a three-toned Ceramic Metallic by additionally paying £950 and a three-toned Soul Red Crystal Metallic colour for £1,250. Its grey and orange colour scheme, heated front seats and chrome detailing create an ambient atmosphere on the inside. The car is set to be launched in dealerships across the UK in April 2021 and will come in three variations of SE-L Lux, Sport Lux and GT Sport Tech. The three models have been priced at £25,545 (INR 2,469,894), £27,545 (INR 2,663,270) and £29,845 (INR 2,885,653) respectively, and come with all equipment that is standard for a UK MX-30. All the three variations come with a host of safety features like the 360 degree view monitor of GT Sport Tech. Using the highest quality materials available; these First Edition EVs display a distinct sense of style and utility and its cork detailed centre console trays plus inner side door handles signal towards Mazda’s early days as the Toyo Kogyo Cork Company in 1920. It has also kept up with its identity of being an environment friendly electric car with recycled and ethically harvested materials.
A specimen of the unique Kodo design, external styling solidifies its position as a strong individual body, whereas its freestyle doors and bordered glasshouse suggest an airy and open cabin space. Mazda’s principle of ‘Jinbai Ittai- car and driver as one’ has also been kept alive in the Mazda First Edition MX-30. To further advance its chassis output, an Electric G-Vectoring Control Plus (e-GVC Plus) optimises front-rear load shift by using the motor torque. Also, its Skyactiv-Vehicle Architecture ensures that e-Skyactiv drivetrain’s power is delivered smoothly. The throttle pedal and braking system help in smooth energy transfer during linear power delivery, regeneration and application of hydraulic brakes. Mazda Motors UK’s Managing Director, Jeremy Thomson shared every car enthusiast’s excitement while talking about how First Edition Mazda MX-30 launch is a perfect start to the company’s second century in this business. He was also quick to mention that customers could book their own car for as little as £800 (INR 77,350), with delivery in 2021, and also ensure their free home charger installation while doing the same. Following the example of Mazda M Hybrid, Mazda is also in the process to further expand its electrification strategy in the coming time.
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