• AdrenoX is developed to transform the complete vehicle experience with premium features and technology in partnership with Amazon Alexa, Sony, Visteon and Bosch
  • It will bring voice AI capabilities to the XUV700, with India’s first integration of Amazon Alexa in vehicles
  • XUV700 is slated to debut in 2021

Mumbai, August 2, 2021: Mahindra & Mahindra Ltd. today unveiled AdrenoX as the intelligence that will debut with the much-awaited SUV, the XUV700 (pronounced as XUV, 7 double ‘Oh’). The intelligent cockpit technology of AdrenoX provides a cutting-edge driving and ownership experience as it strings together many segment-leading immersive experiences.

The gateway to this impressive line-up of world-class experiences offered by AdrenoX is through integrated 10.25-inch dual screens with the widest display in the segment and SmartCore cockpit domain controller technology with the 3rd Generation Qualcomm Snapdragon Automotive Cockpit Platforms developed in collaboration with Visteon.

Additionally, under AdrenoX, Mahindra and Amazon have teamed up to deliver India’s first vehicle with Alexa Built-in functionality. It connects to Alexa for hands-free access to entertainment, information and offline vehicle control. AdrenoX will also bring an Immersive Audio Experience to its customers adopting 3D Sound Technology by Sony, setting a new benchmark in-cabin acoustics in the segment. Further, AdrenoX will enhance the spirited performance of the vehicle, including intuitive drive modes in its Diesel offerings, among other capabilities.

Speaking about AdrenoX, Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd. said, “The XUV700 is a powerhouse of technology that will deliver top of the line driving experience to our customers. We are thrilled to be working with global partners such as Visteon, Amazon Alexa, Sony and Bosch to create the most optimal automotive experience and leapfrog the ownership experience to the next level with AdrenoX capabilities.”

Veejay Nakra, CEO, Automotive Division, M&M Ltd said, “With AdrenoX, the XUV700 will prove to be a technological tour de force and will reset segment benchmarks when it hits the roads. AdrenoX will be a companion to the XUV700 to intuitively support our customers in having an adrenaline packed driving experience. Our collaboration with expert partners comes from a single-minded focus to make our new XUV700 an SUV like no other.”

Passionately created by a team of engineers, designers, and experts from around the globe over three years, AdrenoX brings to life an SUV that is engineered for excellence and made for an intelligent and hi-tech driving experience. The all-new authentic, global SUV from Mahindra is set to redefine benchmarks in the segment and give customers a rush with its sci-fi technology, spirited performance and first-in-class features. It is primed for a debut in 2021.