- The Lifestyle icon achieves the production milestone in less than 2.5 years
Mumbai, March 29, 2023: Mahindra & Mahindra Ltd., pioneers of the SUV segment in India, today, is proud to announce that its iconic off-roader, the All-New Thar, has reached a significant production milestone of 100,000 units. With its unmissable presence, powerful performance, and versatile features, the Thar has become an aspiration for today’s new-age Indian buyers. The All-New Thar has achieved this production milestone in less than 2.5 years, and it highlights the popularity and success of this SUV in India.
The All-New Thar has captured the imagination of people with its impressive design, features, and capabilities. The SUV while maintaining its all-terrain capabilities, also offers a more comfortable and plusher ride, making it a lifestyle SUV that is perfect for city and highway driving as well. The Thar has changed the definition of a lifestyle SUV, offering customers the best of both worlds – the thrill of adventure and the modern dynamics of an SUV.
Veejay Nakra, President – Automotive Division, M&M Ltd. said, “We are incredibly proud to reach this significant milestone of 100,000 units of the Mahindra Thar. It is an SUV that has captured the imagination and hearts of adventure and lifestyle enthusiasts alike. We have seen the Thar evolve from being a hardcore off-roader to a vehicle that has become a symbol of freedom, passion, and the ultimate lifestyle SUV. We are thrilled to see the Thar become a part of so many memories and journeys, be it a camping adventure or a weekend getaway with friends. We are grateful to our customers for their trust and love towards the Thar and we are committed to delivering exceptional experiences, every single day.”
The Thar is now available in both 4×4 and RWD variants, providing customers with more options to choose from. The 4×4 variant is perfect for off-road enthusiasts, with its robust drivetrain, high ground clearance, and advanced features like a mechanical locking differential and a shift-on-the-fly transfer case. On the other hand, the RWD variant is ideal for customers who look for a distinctive design and plush ride for city and highway use, while carrying the Thar lifestyle.
The Thar has received multiple awards and accolades for its exceptional performance and design. The awards won are a testament to the vehicle’s capabilities, design, and performance.
The Thar has truly redefined the lifestyle SUV segment in India, and with its latest production milestone, it is poised to continue its success story.