The watch is a special collaboration between the two British brands, which have proven their indomitable toughness, the watchmaker also supplies for the armed forces.
Toughness is not a statement, it has to be proven, toughness and reliability is what has made the Land Rover a household name around the world. Elliot Brown is another such name, the watchmaker from Dorset is relatively new, established in 2013 the brand which was started by Ian Elliot and Alex Brown who are seafaring adventurers and adrenaline junkies has made a name for itself as being extremely tough and durable. The quality is so good that Mountain Rescue professionals and British Military use the watches from Elliot Brown. The brands which speak each other’s language have now come together for a collaborative project.
The Land Rover x Elliot Brown Holton Professional is a watch that has been developed over the Holton Professional, which traces its roots back to the British armed forces, which were wary of their watches getting worn out and damaged in the line of duty. The watch has been made to survive the toughest punishment this planet can offer, or what the Soldiers can put it through and remain in mint condition. The watch has a waterproof body rated up to 200 metre, while the case is made out of marine grade steel and the sapphire crystal glass is scratch resistant. The body of the watch can withstand 5000G of force courtesy of the shock protection system.
The watch is easy to use, the rotating bezel can be operated even while wearing gloves, the watch hands are luminous for easy night time visibility. The strap matches the case in strength and quality, made out of EPDM Rubber it is hypoallergenic and seawater, UV Ray and cold resistant, there is also an extra webbing strap. The watch is currently in service with British armed forces and Mountain rescue teams.
The collaboration also resulted in a short film which features Arthuer Chatto, Guinness World Record holding Rower and Jess Hawkins, stunt driver. The rower challenges the driver that he can run faster than she can in the Land Rover Defender, and wagers the watch. The athlete ran fast through the woods, through muddy water and thick growth, all with his Holton Professional on his wrist, which he dropped accidentally and the Defender ran over it. The Watch came out unscathed through the whole process, and was handed to the winner, Jess in her Defender.
The Land Rover x Elliot Brown Holton Professional can be purchased online for a price of 499 Pounds (INR 50,000) and is a part of the Carmaker’s Above and Beyond collection, which incorporates the technical clothing and equipment to go with the off-road vehicles. The watch is black in color with Orange highlights, which is also the color for the luminous hands, it features the Land Rover name inside the dial and can be equipped with either a rubber or webbing strap.
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