Kia Motors Corporation recently declared the launch of ‘KiaMobility’ service in select international markets, which would empower the users to rent their cars for just a day to an entire year. Kia states it is considering capitalizing on many different ways so that the public can easily own or drive vehicles due to the COVID-19 outbreak. KiaMobility will also provide them with the essential suppleness as per their requirements.
In order to achieve this, the company has established its own management policy for the mobility facility, which will permit the collective operation of vehicles. It is intended to deliver initialed service for the public to reserve vehicles of their choice. Interested users can easily pay via a mobile app for the vehicle of their choice based on convenience. They can complete the deal before even visiting the dealership to pick up or drop-off the cars, which will for sure, would undergo cleanliness to ensure safety.
Founded in 1944, today Kia vends in around 3 million vehicles a year in over 190 countries, with almost 52,000 employees worldwide. The new KiaMobility service has presently been rolled out at 16 locations across Italy and Russia, and it will soon be extended to locations elsewhere in Europe, Africa, Asia, Latin America, and West Asia.
Earlier, the company had also proclaimed customized mobility solutions for different markets. The company considers that not all services are necessary in every market and as such, what works in India – for example, may or may not always work in the European market. Being provided with a name called ‘Plan S’ strategy, it is Kia’s move to spread mobility services in planned regions across the globe.
Kia controls the ‘Kia Flex’ vehicle subscription program in Korea, with a fleet of up to 200 vehicles available for the usage. Also, in Europe, the company declared the ‘WiBLE’ car-sharing service in 2018 to empower the users to lease and return vehicles at chosen locations with its ‘free-floating’ structure.
Likewise, the company has already amalgamated with Ola and Revv in India and with Grab – Southeast Asia is leading ride-hailing company in order to provide customized solutions in developing markets that may be diverse from those in North America, Europe, or even home base of South Korea.
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