Did your grandma ever told you the race story of the Tortoise and the Hare, well; lets rewind the moment and here, we have Kia as a tortoise.
It is Did-You-Know situation right now. This is a time to hear Korea’s Kia, which has advanced from cheap cars, even bicycles, and mini-trucks, to become a brand now providing the most fashionable, quality wheels with an unrivaled guarantee.
Look back at the past records of the Kia Motors and you will find a car that always contributed plenty of room at a very keen rate. ‘Slow and steady wins the race’, which comprises of having a ubiquity in the market dropped by its competitors, have seen the South Korean car making brand make growth with increase in the sales.
Let’s Rewind the History
Kia Motors Corporation was originally founded in December 1944 as a Kyungsung Precision Industry. Increasingly, the title was switched to Kia Industries in 1952. Shortly, Kia Motors are headquartered in Seoul, South Korea, being the second-largest manufacturer of automobiles. Organic growth seems on the cards, though as the company owns over twenty subsidiaries of Hyundai amounting to $8.3 billion USD (Rs. 6,11,41,03,70,000).
So, originally, Kia Motors were known as Kyungsung Precision Industry that built parts of the bicycle and steel tubing. It then turned its name to Kia Industries and staked into building motorcycles, cars, and trucks from 1957. They had to close down manufacturing traveler cars due to the coercion of Chun Doo-Hwan in 1981.
Kia again enrolled in the automobile arena again through Ford in 1986 and went on producing automobiles that were traded in South Korea as well as America and Australia. August 2014 brought good fortune days for Kia Motors as they got into the spotlight when Pope Francis from the Catholic Church wished to ride Kia’s cars during his visit to South Korea.
Ah, yes, how can we forget Hyundai? Hyundai bought a ruined bankrupt Kia, way back in 1998. Following the failure beginning in 1997, Kia got into many subsidiaries in the following years. The Hyundai Motor Company retains around 33.8% stake in Kia Motors, due to which is now a subsidiary of Hyundai-Kia Automotive Group. However, the very first Kia Motors plant in America was set up in November 2009 at West Point.
Yes, like any car factory, west point, is where ideas and purposes meet the hard certainty of large-scale manufacturing. This is where millions of things can go the disproportionate way.
Also, Kia also has an arm in Europe that is the selling and purchasing division of Kia Motors. Kia Motors Mexico, which is located in Nuevo Leon, provides nearly 300,000 cars each year. On the other hand, they have also trained in manufacturing military wheels for the South Korean Army, hence for this purpose, which was designated by the South Korean Government in 1976.
Why are they so appealing?
Kia Motors had speculated triumphantly into the production of many luxurious and heavy motors. However, Kia Motors chose to focus on the core form in 2006, which is the hardcore future of the advanced engine. To unfold this move, Kia Motors picked Peter Schreyer- the designer of Audi and Volkswagen, and Tom Kearns- the designer of Cadillac, as the Chief Design Officers. Since then, both have improved and restyled the whole Kia’s lineup.
It was Peter Schreyer, who highlighted that Kia should have a design plan for its every car, which dispenses the distinctiveness and vitality of Kia Motors. Hence, Peter built the Kia Tiger Nose as its logo, which you can now view in front of each Kia car. And did you know- After this complete makeover, since 2013, Kia Motors have acquired the International Car of the Year award every year.
Nevertheless, it is again the identical enigma as the stoning- Doesn’t everyone out there would do that? No, never, at least not everyone.
The New Millennium- Kia
As we all know that the styling, features, and volume of a car influence the Indian market usual. Kia has made sure to take care of each of these viewpoints. All of the Kia vehicles be it Carnival or Sonet, come packed with a ton of fashionable features. These features cover all the latest tech specialties such as Wireless Charging, Sunroofs, Apple Car Play, and Voice Command. It also offers a secured safety kit as well as added airbags, Heads up display, Hill Ascent Assist, ESC, and 360-degree Parking view camera. While taking care of all the needs of Indian car enthusiasts, Kia has maintained to reel in quantities of buyers making it one of the most prosperous brands to access the dreaded Indian business.
It is a big-serving sponsorship for Kia Motors
Seventeen years ago, a rental car – Kia that you believed you weren’t stuck with. But, now Kia is a carmaker churning out buyer’s favorites. What happened to Kia?
Well since 2001, Kia has been the main sponsor of tennis’s Australian grand slam. According to the reports, it is costing Kia $10 million (Rs 70 crores) a year. The headquarters in South Korea is meant to be covering this sponsorship as the event is held a global marketing means. And did you know? Kia provided 130 vehicles with 250 drivers in 2017, comprising 335,000km during 20,000 trips.
Currently, Kia sponsors many sports and events including UEFA, FIFA World Cup, Kia Tigers, National Basket Ball Association, FIFA, Asian Games, Archery World Cup, X Games Asia, Philippines National Football Team, Atlanta Falcons, Korea Speed festival, England Women’s Cricket Team, and many more. Adding to it, there are even big names- the Professionals such as Fernando Gonzalez, Ryan Ford, Blake Griffin, etc. in the list as well. Additionally, it has sponsored popular actors like Christopher Walken, Laurence Fishburne, Pierce Brosnan, and this big success list goes on.
Future of Indian Car = Future of Kia
Ah, Modern-day Kia vehicles are already shaking the world with their out-of-the-box design and advance techs. If the present of Kia is so amazing, then just visualize the future.
Kia clearly concludes that the future is dynamic. But what the brand wants to secure is that this dynamic is in no way going to be dull. The company’s first real true electric four-door passenger car is ‘Imagine by Kia’ and is underpinned by a low-mounted, battery pack that controls a small drive train. This C-segment car introduces the traits of a powerful sports service vehicle, a silky and robust family saloon, and a talented and capacious crossover. With Cleverly reinterpreting Kia’s amazing tiger-nose’, Imagine by Kia highlights a bold new lighted tiger mask’ that surrounds the main LED headlamp.
Divided by horizontal eyelids’, the main beam units are a single block of crystal acrylic glass, producing the effect of stabbing eyes floating vacant of visible support. A sheet of glass is used for both the roof and windscreen, moving from the base of the A-pillar and above the cabin to build a vast sky-window.
Bold Big and Beautiful
Have you seen the Kia Telluride? It combines a brawny exterior with a comfortable interior, with a long list of refuge and comfort features.
Kia Motors’ extensive portfolio covers everything- from small hatchbacks to extravagance sedans, electrical wheels to even big, powerful SUVs. Proof of the brand’s capacity to understand businesses across the globe and improve products accordingly. Bringing inspiration from Bold Big and Beautiful SUVs, the Telluride stars a long, broad hat with a broad grille flanked by accumulated headlamps on either side emphasizing the SUV’s width.
To offer UVO Connect
Sonet is the car to introduce the UVO Connect on Indian shores, where the SUV has emphasized producing the large 10-inch touchscreen infotainment. When Kia first worked out the Seltos in India, it also preceded its UVO Connect, which then inflated to the MP. And now, now, the company has declared that all its future cars will be united with the inbound Sonet SUV.
This means the top-spec on all of Kia’s future cars will feature sim connectivity. Now, the UVO Connect connected technology, is a bonus feature that is not granted in budget cars. For instance, Kia’s sister company, Hyundai, offers Blue Link connected auto tech, but entry-level vehicles like the Grand i10 Nios, Aura sedan, and the Santro, do not have the advantage of this feature.
In addition, considering not just the Seltos but also the Carnival to be doing well in the Indian market, it will be fascinating to see what the compact SUV from Kia can do versus the peers of the Hyundai Venue amongst others.
Therefore, the continued success of Seltos’ even during the lockdown period is a result of our thorough research on the Indian market. The Seltos is a consumer-insight pressed product and stuffed with all the essential features made in India while preserving all the unmet needs and demand.
In addition to this, the success story can also be hugely accredited to the centered communication and marketing policy that we have obeyed for the brand. They have invaded India with the launch of their first brand, which won a startling acknowledgment from the Indian public.
As of now, they are concentrated to fully employ their plant capability by the next two years.
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