Kia Motors CEO and President Ho Sung Song announced details of Kia’s future EV strategy on 16 September 2020 at Kia’s Hwasung plant in Korea. According to this new strategy, Kia would be the leading manufacturer of BEVs (Battery Electric Vehicles) and would also partner with EV charging companies around the world this strategy comes after increasing sales of BEVs also Kia will launch a diverse range of BEVs.
Kia is planning to refocus their business on electrification and are aiming that BEVs would account for about 25% of cars worldwide. Kia has announced to expand its BEV line-up to 11 models by 2025 and over the period Kia is also aiming that its EVs account for 20% of brands total car sales in markets like North America, Korea and Europe, Kia also revealed sketches of 7 BEVs which will be all launched by 2027 this comes all under Kia’s Plan ‘S’ Strategy which was announced at the start of the year.
One of the BEV is code-named CV which will be launched by 2021 and will have Kia’s styling quirks and high performance driving. Under the Plan ‘S’ Kia as a company is going through electrification and as there is a rising demand for the same and Kia is trying to cater to the growing demand of EVs in its own way this will also encapsulate Kia’s attitude towards innovation and change.
Kia will also present its new design direction will be more progressive and will have a lot of contrasting elements, Kia is also trying to diversify its offering, which would please all kinds of audience from Urban driving to long range journeys and also for the people who want performance based experience, Kia is also adapting its new Electric-Global Modular Platform (E-GMP) which will offer better and more spacious interiors.
Kia is also planning to start subscription services for its EVs and monthly rental programs, Kia will also strengthen its accessibility to charging stations and invest heavily in infrastructure of fast EV chargers and it will also establish new alliances in china and USA for the same. Kia also plans to strengthen its after sales services for its EVs by increasing EV work bays and also training maintenance professionals by creating special programs to attract more customers towards EVs.
Kia is putting in a lot of effort for this new strategy and in future also plans to actively collaborate with governments for the same and also build strategic alliances for the same, if the plan goes in order Kia surely has the potential and financial capability to lead the EV market.