- Kia Motors (UK) Ltd score second place in Reputation.com’s report
- Kia UK dealerships occupy nine spots in the Top 50 Dealerships list
In Reputation.com’s 2020 Automotive Reputation Report Update, Kia Motors (UK) Limited has been ranked amongst the very best alongside several of its dealers, which have taken the top spot in the report.
As a brand overall, Kia UK scored 668 points, with just seven points separating it from first place. Kia UK dealerships occupy nine spots in the top 50 Dealerships list, including both first and second place. Ken Jervis Kia in Stoke-on-Trent took first place ahead of Drayton Motors Louth. Also featuring in the top 10 is Gravells Kia in Narberth, which ranked seventh overall.
Commenting on the report, Paul Philpott, President and CEO at Kia Motors (UK) Ltd, said: “We are extremely proud to be the recipients of such high praise from Reputation.com, and are also proud of our dealerships. To have nine of our dealerships feature in the Top 50 is an incredible feat and a credit to the positive relationship we have with our dealer network and the hard work and commitment that they continually show.”
Reputation.com’s 2020 Automotive Reputation Report Update analysed customer feedback from each dealership to understand consumer concerns and gauge overall sentiment. The report assigns brands, dealer groups and individual dealerships a Reputation Score based on an analysis of reviews spanning thousands of consumers across EMEA, the United States, and Canada, a metric that has proved increasingly vital. The report reveals which auto brands and dealerships lead the pack on key dimensions of the car-buying experience, as expressed in the unfiltered voice of the customer. The findings underline the importance of reputation management as a key element of a dealership’s consumer experience strategy.
“Kia has taken significant steps in managing its online reputation, an increasingly vital measurement due to the unique challenges that have arisen during the global pandemic,” said Jason Grier, Chief Customer Officer at Reputation.com. “The automotive industry – like many industries – has endured disruption on a scale that we haven’t seen in generations, making it more important than ever to deliver a satisfying car-buying experience. Kia has demonstrated that it is an industry leader in this regard.”
Measured on a scale of zero to 1,000, Reputation.com’s Reputation Score is a comprehensive index of the digital presence of business locations across more than 70 industries. For its 2020 Automotive Reputation Report Update, Reputation.com analysed the online data of more than 33,000 dealerships and leading automotive brands worldwide from reviews, listings, social media, search results and customer engagements across a number of sources, including Google, Facebook and more.
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