- The campaign showcases the off-roading capabilities of the Jeep Meridian, a versatile SUV developed in India that embraces the Jeep DNA
- The three-part campaign series features Randeep Hooda, Milind Soman, and Malaika Arora driving the Jeep Meridian on tough terrains.
- The Jeep Meridian demonstrates that it is a true-blue Jeep SUV in the new campaign.
Mumbai, 15th March 2023: Jeep India has unveiled its new campaign, ‘Only In A Jeep’, featuring Milind Soman, Randeep Hooda and Malaika Arora, which emphasizes the message that only Jeep vehicles can discover different terrains and territories. The crucial element that distinguishes Jeep SUVs as proficient off-roaders has been highlighted in the new campaign. The three-part campaign series shows the protagonists being challenged to exit from impossible terrain in a Jeep vehicle. The campaign, which draws inspiration from Jeep’s legendary brand pillars of Freedom, Adventure, Authenticity, and Passion, was conceptualised by Leo Burnett India.
The campaign is beautifully shot in the forests of Maharashtra, Chandipur beach in Odisha and the Great Indian Desert in Jaisalmer communicates the Jeep Meridian’s brand attributes: superior design, best-in-class cabin comfort, and safety. The video demonstrates various features of the Jeep Meridian, such as the Selec-Terrain System, Independent Suspension, Dual Pane Sunroof, and many others, through the adventures of the three models, Randeep, Milind, and Malaika.
The videos of the campaign are already live on Jeep India’s Twitter, Facebook, LinkedIn & YouTube. The final video of the series features Malaika Arora, who is stranded in the middle of the Great Indian Desert with no network and no one to help or navigate her through the desert to discover her way out. However, she views the situation as a challenging task and intends to continue cruising her trusted Jeep Meridian.
Commenting on this new campaign, Rahul Pansare, Head Marketing & PR, Jeep India, said, “The ‘Only In A Jeep’ campaign revolves around the ‘Go Anywhere, Do Anything’ ethos of the Jeep brand, which extends itself to the vehicle owners, fans, and followers. The Jeep brand is dedicated to providing the most competent and refined 4×4 vehicles in India. The Jeep Meridian that was launched in 2022 is an eclectic combination of ruggedness, sporty design, safety, and comfort. And this is exactly what we are trying to communicate through this campaign. Even the models that we have selected – Randeep Hooda, Milind Soman and Malaika Arora personify the daredevil nature and adventurous spirit of the brand that has been a part of our legacy over the years.
Mr. Rajdeepak Das, CEO and Chief Creative Officer, South Asia, Leo Burnett, further added, “Brand Jeep is synonymous with adventure – both on and off screen and we’re excited to yet again travel an exciting terrain with Jeep. The ‘Only In A Jeep’ campaign is designed to help the audiences feel the energy and get acquainted with the Jeep way of life. Each of the three films featuring Randeep, Milind and Malaika will take viewers on a visual adventure and truly establish what sets the Jeep Meridian apart.”
The Jeep Meridian, which debuted in India in May last year, is offered in two trim levels: Limited and Limited (O), and it has a number of best-in-class features to assure the comfort and safety of its passengers. The Jeep Meridian sports a 2.0-liter Turbo Diesel engine and is among the most fuel-efficient SUVs in the D-segment, delivering a fuel economy of up to 16.2 km/l (ARAI certified). It also features a number of interesting amenities, including Emperador Brown leather seats, third-row cooling with controls, automated headlights, diamond-cut dual-tone 18-inch alloy wheels, and much more.
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