- Total Sales Increased 4%, Retail Up 1% on a Daily Selling Rate Basis
- Total Sonata Sales Increased 39%
- Combined Green Vehicle Retail Sales Up 18%
FOUNTAIN VALLEY, Calif., Dec. 1, 2020 – Hyundai Motor America reported total November sales of 55,171 units, a 9% decrease compared with November 2019. Retail sales were down 11%. There were three fewer selling days and one less selling weekend in November 2020. On a daily selling rate basis, Hyundai total sales were up 4% and retail sales increased 1% year over year.
“We were able to maintain our industry-beating sales momentum despite quirks in the reporting calendar and added COVID-19 challenges,” said Randy Parker, vice president, National Sales, Hyundai Motor America. “We’ve never had a better product lineup and with the all-new Elantra hitting dealerships now and an onslaught of new SUV, performance and eco-friendly vehicles on their way, we are extremely optimistic about the future of Hyundai.”
Hyundai sold 45,690 retail units in November, with SUVs representing 68% of the total retail mix. Retail sales rose for Palisade (+20%), Venue (+322%), and Hyundai’s entire eco-friendly lineup (+18%), including Sonata Hybrid, the Ioniq family, Kona EV and Nexo. Hyundai also sold 8,242 total Sonata units, the best month in 2020 and an increase of 39%, while Kona total sales jumped 43%.
November Total Sales Summary
| Nov-20 | Nov-19 | 2020 YTD | 2019 YTD | |
| Hyundai | 55,171 | 60,601 | 555,991 | 624,051 |
November Product and Corporate Activities
- Tucson North American Debut: Hyundai unveiled its innovative 2022 Tucson SUV
- SUV Blitz: Hyundai will introduce 12 new or enhanced SUVs in the U.S. through 2021
- N Expansion: An exciting cadence of seven new N and N Line models in sports, sedan and SUV segments will come to the U.S. through 2022
- Eco-Focused Lineup: Hyundai will offer 10 electrified, eco-focused vehicles by the end of 2022, including seven SUVs and three car models
- Best SUV Brand: S. News & World Report named Hyundai as the 2021 Best SUV Brand
- AEB Achievement: During the past year, 96% of the Hyundai vehicles produced for sale in the U.S. offered Automatic Emergency Braking (AEB) as standard equipment
- Sonata Residual Value: The 2021 Sonata won the prestigious ALG Residual Value Award
- Racing Wins: Hyundai drivers in the Hyundai Veloster N TCR won the IMSA Michelin Pilot Challenge Drivers’ Championship, while Hyundai took home the Manufacturers’ Championship
- Leadership Awards: Automotive News named Olabisi Boyle, Claudia Marquez and Angela Zepeda among the 100 leading women in the auto industry and selected José Muñoz and Zepeda as All-Stars.
Model Total Sales
| Vehicle | Nov-20 | Nov-19 | 2020 YTD | 2019 YTD |
| Accent | 972 | 1,596 | 14,416 | 23,317 |
| Elantra | 8,095 | 17,322 | 94,626 | 156,374 |
| Ioniq | 1,090 | 1,495 | 11,531 | 18,410 |
| Kona | 8,551 | 5,996 | 67,904 | 66,648 |
| Nexo | 20 | 38 | 195 | 252 |
| Palisade | 6,436 | 5,268 | 74,538 | 23,082 |
| Santa Fe | 8,765 | 9,740 | 88,257 | 117,023 |
| Sonata | 8,242 | 5,931 | 68,938 | 80,361 |
| Tucson | 9,739 | 12,008 | 111,776 | 126,157 |
| Veloster | 296 | 917 | 7,324 | 12,137 |
| Venue | 2,965 | 290 | 16,486 | 290 |
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