New Delhi: Hyundai Motor India Ltd. today launched a new brand campaign “Smart Cars for Smart India” targeted at new age and technology savvy Smart Indian Millennial customers of Santro, NIOS and Aura. As per the company it is empowering its patrons by offering them a choice from a wide variety of engine, transmission and fuel options in the compact segment.

Commenting at the launch of the new brand Campaign, Tarun Garg, Director – Sales, Marketing & Service, Hyundai Motor India Ltd., said, “Hyundai has a very strong customer-centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech-savvy millennial customers seeking best-in-segment technology, features and quality. Since inception, Hyundai has offered products that are smart on style, substance and technology across all the segments making it the most loved and trusted brand of choice of Indian customers.”

To make the campaign a big success it is intended to highlight Hyundai cars as the smartest choice for customers with best-in-segment features such as Wireless Charging, Touch Screen Infotainment System, Stylish Projector Headlamps and many more.

Hyundai’s futuristic cars are compact one’s that are designed with a variety of Advanced BS 6 Engine options like 1.2 l Kappa petrol & CNG, 1.2 l Ecotorq diesel, 1.0 l turbo petrol, 1.1 l petrol & CNG. The engines of these cars are intelligently equipped with Manual Transmission & Smart AMT transmission options.

The month-long, multi-platform campaign will communicate Hyundai’s strong focus on product offerings with stylish design, most advanced features and a variety of powertrain options for customers to choose from.

Important Features:

SANTRO

The model is a stylish tall boy design with High front & rear headroom. The cars have a micro antenna with a high seating position. These have high quality 2 Tone Beige & Black interiors with champagne Gold inserts that make the cabin a luxurious one. The cars are technically built that have 7.0 Touchscreen AV+N along with Smartphone connectivity that has apple car play and android auto. It has excellent practical performance and is Hyundai’s 1st AMT offering along with 1.1 l PL Engine with Cylinders. These have Standard Driver Airbags and ABS for customer-centric safety.

GRAND i10 NIOS

These have bold & stylish design to attract the customers like elegant projector headlamps, Shark fin antenna. The Grand i10 NIOS are built with Smart & innovative technology like wireless charging system, 5.3’ Digital speedometer, 8.0 Touchscreen AV+N along with premium & spacious cabin. It has increased wheelbase with rear AC vent. The interior is red & blue packs. The model’s 65% body is strong with (AHSS+HSS) structure. The car has an emergency stop signal and available in turbo petrol, Ecotorq diesel engines, CNG & AMT.

AURA

The model has modern front design, swept-back projector headlamps Sporty, unique rear & side design with premium & spacious interiors. The cars have class-leading convenience & technology and Advanced & Enthusiastic powertrain options like BS6 compliant Pl/Dsl engines 1.1 l Turbo PL Engine and CNG variant available.

Navdeep Nandre

Navdeep Nandre

Curious and creative as a person, I have done masters in Mass Communication from Makhanlal Chaturvedi National University of Journalism. Started my professional career as a Journalist and have covered Health, Education, Real Estate, StartUps, Auto Sectors, etc. Also tried my hands with the PR sector and have worked with some of the renowned PR agencies of India. Favourite Car: Volvo S90 Quote: Strength is life and weakness is death