GreenTech Festival is an event held at Kraftwerk Berlin where acclaimed leaders, pioneers and top exhibitors come to showcase their ideas for future through multiple events like keynotes and panel discussions, This event was founded by F1 Racing Champion Nico Rosberg.
This year GreenTech was a digital hybrid live format this year with physical exhibition and live activities, The online format ensured people who were not present at the site could also attend the event.
This year Hyundai sent its three speakers to the event which were Bertrand Piccard, Swiss pioneer and Hyundai brand ambassador; Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe; and Mark Freymüller, CEO of Hyundai Hydrogen Mobility to speak about their vision of emissions free future.
Hyundai also presented its EV Concept 45, which personifies the brand’s smart mobility vision and illustrates the design direction of the upcoming IONIQ 5.
“Hyundai’s participation in this year’s GreenTech Festival has allowed us to showcase our innovations and investments that bridge the gap between economy and ecology, while also reaching a broader and interactive audience beyond the traditional automotive sector, Through a series of discussions we have highlighted the steps we are taking as a company to provide sustainable solutions for customers, further demonstrating that Hyundai is a leader of zero-emission mobility.” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe.
At the Switch-Green event Piccard outlined his belief in making economically viable and planet friendly innovations, He also highlighted the fact that Hydrogen could play a big role in fuel revolution.
Andreas-Christoph Hofmann participated in a panel discussion on the subject of mobility innovation, He also talked about how Hyundai was investing heavily in Fuel cell technology and start-ups which go beyond just cars and could help in maritime or logistics sector.
Hofmann also introduced Hyundai’s new dedicated EV brand Ioniq. He explained how this will allow the company to implement an entire ecosystem to make eco-mobility as convenient as possible for customers in the future. The brand will play a vital role in accelerating Hyundai’s plan to lead the global EV market. Starting in early 2021, the company will introduce three innovative models, encompassing a CUV, a sedan and an SUV. The 1st launch from the line will be the IONIQ 5 for which the company will soon start a pre-order campaign.
Hyundai also participated in Deep-Dive Discussions where Mark Freymüller discussed about Hyundai’s Hydrogen Mobility which is a joint venture between Hyundai Motor Company and H2Energy. Through this partnership, Hyundai is promoting a green hydrogen ecosystem by putting fuel cell vehicles on the road in the form of its heavy-duty Hyundai H2 Xcient Fuel Cell electric trucks.
The participation of Hyundai in these kinds of future oriented events where sustainable future solutions are found is quite impressive for a car maker which not only listens to its customers but to its planet as well and diligently does its part for our Planet Earth.
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