DEARBORN, Mich- Ford has recently announced to start with the production of the all-new F-150 at the storied Ford Rouge Center. It has also confirmed the construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.

The new manufacturing centre once completed, will employee 300 people and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new employees will help in the battery assembly, production of the F-150 PowerBoost hybrid and fully electric F-150. The company has a plan to invest for Bronco and Ranger at the Michigan Assembly Plant in Mich. The announcement related to it was made last year. Meanwhile, the company has a bigger plan to create approximately 3,000 jobs over the next three years in Michigan alone by investing more than $1.45 billion.

We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”

According to Boston Consulting Group (BCG) F-Series study, Ford is the America’s best-selling truck since 1977; it is among the most valuable consumer goods in America and a key employment driver. The study further found that up to 14 American jobs are supported by each direct Ford F-Series employee. This is equal to about 500,000 total jobs attributable to Ford’s F-Series alone. Ford give up 1 million American jobs. The best-selling F-Series contributed around $50 billion to the U.S. GDP. The F-Series franchise alone creates more revenue than popular brands.

The critical launch of the all-new F-150 is now underway — on time and with the Built Ford Tough quality our customers demand to get the job done,” said Jim Farley, Ford’s chief operating officer and incoming CEO. “F-Series pickups are the backbone of work and productivity across the country. And now we are preparing to build a fully electric version of America’s most popular vehicle, and it will be a seriously capable, purpose-built tool for serious truck customers.

The all-new F-150 highlights the standard for all light-duty trucks. The model attracts the most towing and payload of any light-duty full- size pickup. It adds up many new features to increase customer productivity. The model offers an available all-new 3.5-litre PowerBoost™hybrid powertrain with Pro Power Onboard™– an integrated power generator.

The electric F-150, which is undergoing testing, target millions of customers and is more powerful than the other model of Ford.

  • Ford will introduce new technology on the electric F-150 that allows mobile power generation.
  • A giant front trunk on the electric F-150 adds even more cargo-carrying versatility and security to the model
  • Electric vehicles including the electric F-150 require significantly less maintenance and saves the operational cost
  • The model targeted to deliver more horsepower and torque than any F-150 available today
Navdeep Nandre

Navdeep Nandre

Curious and creative as a person, I have done masters in Mass Communication from Makhanlal Chaturvedi National University of Journalism. Started my professional career as a Journalist and have covered Health, Education, Real Estate, StartUps, Auto Sectors, etc. Also tried my hands with the PR sector and have worked with some of the renowned PR agencies of India. Favourite Car: Volvo S90 Quote: Strength is life and weakness is death