The bond with our first auto dealer @NARAINAUTOMOBI1 is very special to us. What began as a partnership in 1947 has been nurtured into a beautiful bond over the years with trust, transparent communication and care.#75YearsOfMahindra pic.twitter.com/pQw4co31D6
— Mahindra Group (@MahindraRise) October 6, 2020
Mahindra is celebrating it’s 75th birthday and the company promoting their first dealer who partnered them in 1947. Head of Narain Automobiles, Rajiv Narain & his son Raghav talks about their journey with Mahindra.
Rajiv Narain said, “We’ve been dealers for Mahindra right since after India’s independence. In fact, in 2022, we will complete 75 years of partnership. Right from 1947, when my grandfather met Mr. Mahindra, who asked him to partner as a Mahindra auto dealer, we’ve never looked back.”
Raghav Narain said, “I am the fourth generation in this line of work. It’s been a very long association. Unlike many other companies, Mahindra listens to its dealers, it is a very fair company. You will never expect that Mahindra would be a company that would short-change its stakeholders. It’s very committed to the customers as well.”
Narain Automobiles have been in the automobile trade since before our country’s independence. Narain were the authorized dealers for companies like Chevrolet, Buick, Austin, Pontiac and Cadillac, to name a few. The vehicles were then imported in ‘ Completely Built Units (CBU)’. Their company was then under the name of ‘United Provinces Motor Company’.
In 1947,post independence, Narain Automobiles was founded, and they were the first and oldest dealers for ‘M/s Mahindra & Mahindra Ltd’.
At the time, the only vehicle that was available was the legendary ‘Willys Jeep’. Which was imported from USA. Subsequently, Mahindra & Mahindra Ltd., began producing the well known CJ500 Canvas Top Jeep. We still see these vehicles occasionally, on our roads today. Narain is also, the oldest authorized service centre for Mahindra in India.
Today, Narain have 4 state of an art service facilities in Uttar Pradesh, equipped with amenties to make their customer comfortable with the latest technology, qualified and trained technicians, so that their vehicle service, meets the potential of their vehicle.
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