Delhi’s Aakash Minda plotted his strategy like a long distance runner. Stayed out of sight for most of the race & in the last laps took powerful strides, fought off challengers who occasionally forged ahead & breasted the tape in a strong finish. What an auspicious bid-1.11 cr! pic.twitter.com/i8hGGsoKPF
— anand mahindra (@anandmahindra) September 29, 2020
The first unit of the 2020 Mahindra Thar was intended to be unique and which is the reason the brand resorted for an auction. This unique first unit equivalent has now been sold out at a whopping cost of Rs. 1.11 Crore. The winning bid was initiated by Aakash Minda from New Delhi, that won against more than 5,400 individuals who had enrolled themselves for the auction. The auction for the 2020 Mahindra Thar #1 began at a save cost of Rs. 25 lakh and the bids crossed Rs 80 lakh on the first day of the auction itself; during the subsequent five days, the figure crossed Rs. 1 crore. The winner of the 2020 Mahindra Thar #1 – Aakash Minda can pick the variant and shading alternative for his vehicle and the sum produced from the auction will go for a charity to one of the three bodies that are presently contributing towards Covid-19 alleviation. These are Naandi Foundation, Swades Foundation and the PM CARES fund and one of these will be picked by Minda just for a noble cause.
The Thar #1 will include tweaked badging with Aakash’s initials. Additionally, the vehicle will have leatherette situates alongside sequential number 1 on the VIN plate. Mahindra Thar has been India’s preferred SUV for quite a while now and the second generation model has spiced up the fervor among the car lovers significantly more. The new-age Thar looks greater and better than anyone might have expected as well as packs in some new highlights that make it a general balanced and more competent new edition. With the promotion encompassing the 2020 Mahindra Thar for quite some time, the over Rs. 1 crore sum for the winning bid doesn’t come as a surprise.
In his tweet, Anand Mahindra stated, “Congratulations Aakash…Thank you for your passion for the Thar#1 and for your generosity. Reminding everyone that the winning bid will be matched by Mahindra Rise and will be donated to an NGO towards helping Covid-19 fighters.”
The new 2020 Mahindra Thar is set to be dispatched in India on 2nd October 2020. The vehicle will be dispatched in a sum of two variations to be specific AX and LX and the costs are relied upon to fall in the value section of Rs.10 lakh to Rs. 15 lakh.
The vehicle gets an alternative of either a BS-6 consistent 2.0-liter mStallion TGDi Petrol motor or a 2.2 liter mHawk Diesel motor. Gearbox options incorporate a 6-speed force converter automatic transmission and 6-speed manual transmission mated to a manual move on-the-fly 4×4 exchange case.
The dashboard gets a 7.0-inch sprinkle safe screen for fundamental media options just as to examine significant going 4×4 romping tech in the vehicle. The 226 mm ground clearance will assist it with sliding through huge bumps. It likewise gets significant security highlights, for example, ABS with EBD, double airbags (driver, co-pilot seat), hill hold and hill plunge control, and ESP with rollover relief.
With this noble cause and preceding auction, Mahindra has showed India its organizational responsibility towards its community and racked up some serious PR with it.
The winning bid brings a successful end to the All-New Thar #1 auction. Online registrations for the auction opened on September 19, 2020, while the auction began on September 24, 2020 and concluded at 6pm on September 29, 2020. There were several big bidders for the All-New Thar #1 from across the country and the top 5 bidders were:
| Sl No | Name of the Bidder | Location | Bid Amount |
| 1 | Aakash Minda | New Delhi | Rs 1,11,00,000 |
| 2 | Vishwanath | Chikmaglur | Rs 1,09,50,000 |
| 3 | Arun | Chennai | Rs 1,09,25,000 |
| 4 | Abhishek Datta | Medinipur | Rs 1,07,00,000 |
| 5 | Divyarajsinh | Rajkot | Rs 98,25,000 |
By Dishray Basu
