• Mobility & Automobile Innovation Lab (MAIL) initiative gives startups an opportunity to collaborate with Maruti Suzuki and co-create innovative solutions in mobility and automobile space
  • Aligned with Government’s Startup India initiative
  • Maruti Suzuki has enabled 19 PoCs (Proof-of-Concepts), engaged with 33 startups and onboarded 8 as business partners since January 2019

New Delhi: Maruti Suzuki India Limited invites early-stage startups to apply for Cohort 7 of its Mobility & Automobile Innovation Lab (MAIL) program. The Company welcomes startups offering solutions in the digital, technology, mobility and automobile space to participate in the initiative. Established with a vision to co-create implementable solutions in the mobility space, the winning startups will get an opportunity to undertake a paid Proof-of-Concept (PoC) with the Company.

All the shortlisted startups will be provided an opportunity to turn their innovative ideas into practical and disruptive solutions, while

showcasing their entrepreneurial capabilities. These startups will be guided and mentored by industry experts in the domestic and international startup ecosystem.

Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “We are happy to welcome startups to apply for Cohort 7 of our MAIL program. Our engagement with startups over the previous cohorts has been very fruitful. Undertaking

PoCs with 19 of the startups, we were able to bring about agility in working, by bringing forth new technologies. Some of the areas where we are working with these startups include smart logistics, energy management and digital transformation through Industry 4.0 and ADAS. Now, with entries opening for Cohort 7, we hope to see our Company engage with more such startups, which can further add value to the industry. Through each cohort of the MAIL program, we have been successively strengthening our commitment to the Government’s Startup India initiative.”

Winners of Cohort 5 announced

Simultaneously, Maruti Suzuki announced the winners of Cohort 5 of the MAIL program. Nanoprecise, Amlgo Labs, AiBorne, NRV DesignX and Get My Parking emerged as the winners among the 8 startups which had been shortlisted for acceleration under Cohort 5. The other startups who were part of the finale were Potholeraja, Gmetri and Bizamica.

So far, Maruti Suzuki has engaged with 33 startups, enabled 19 PoCs and onboarded 8 startups as business partners since the launch of the MAIL program in January 2019. Together, the teams have augmented efficient technological advancements in domains like conversational bots, virtual avatars, asset tracking, remote diagnostics, Artificial Intelligence/ Machine Learning, computer vision, natural language processing and smart data analytics.

About Maruti Suzuki MAIL program:

MAIL program was launched in January 2019 to identify and bring together startups with innovative and cutting-edge solutions, and further collaborate to co-create technology led solutions in mobility and automobile space. Maruti Suzuki has partnered with GHV Accelerator– an Indo-Japanese early stage seed fund, to identify and address the early-stage startups with innovative and customer-oriented solutions. The identified startups with innovative and customer-oriented solutions go through an acceleration period of 3 months. The necessary support and guidance is provided to the startups for co-creating innovative business solutions in the mobility space.

Interested startups across India can apply for the program by visiting the MAIL website: www.marutisuzukimail.com