- Renaming Mercedes-Benz Group AG marks completion of realignment
- Full focus on passenger cars and vans in the luxury and premium segment
- Leading role in electric mobility and vehicle software as a goal
Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG: “The renaming to Mercedes-Benz Group AG underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. The Mercedes star has always been a promise for the future: Changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software.”
Parallel to the renaming of Daimler AG, Daimler Mobility AG is also adapting its brand: Under the name Mercedes-Benz Mobility AG, the company offers mobility services for passenger cars and vans in the areas of financing, leasing and insurance. In addition, the finance and mobility division enables Mercedes-Benz customers to use their vehicles flexibly via rental and subscription models, fleet management and digital services for charging and payment.
With the renaming of Daimler, the company completes its historic realignment that began last year and has been approved by the shareholders with an overwhelming majority. On December 10, 2021, Daimler Truck Holding AG was launched as an independent company on the Frankfurt Stock Exchange. The new Mercedes-Benz Group is thus fully concentrating on its passenger car brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ as well as vans. As a focused manufacturer with the most valuable luxury automotive brand in the world, the Group will be able to fully develop its economic potential in the future and better exploit its competitive strengths. Following the realignment of the original Daimler Group, Mercedes-Benz Group still holds a minority stake of 35% in Daimler Truck Holding AG, of this, around 5% are held in its pension assets.
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