New Delhi – 15th October 2020 – Spinny, a leading full-stack online used car platform, is gearing up for the upcoming festive amidst the ongoing pandemic with its unique ‘With Extra Care’ initiative. Foreseeing an uptick in demand for used cars as the festive season approaches, the company is ramping up its services to deliver an immaculate experience to its customers.
The fast-growing brand’s ‘With Extra Care’ initiative will keep the primary focus on the safety of its customers. The initiative will enable home test drives and home deliveries of vehicles to ensure a zero-contact, seamless, and delightful end-user experience.
The initiative has been fervently welcomed by users, as an internal survey revealed that 71% of the buyers affirmed Spinny’s contactless experience as the key reason to choose Spinny, second to the quality and fair and fixed pricing of the cars. The fixed price approach also allows new-age customers, who are proponents of making big decisions like buying a car online, to decide with peace of mind, with minimum interactions.
Furthermore, Spinny has also introduced the Spinny Buyback feature that encourages customers to drive more and commit less by offering a guarantee of a buyback price at the time of purchase. Customers now have the option of owning a 2015 top-spec premium hatchback at a monthly cost of a mere INR 8,333.
Speaking on its festive initiatives and predictions, Niraj Singh, Founder and CEO of Spinny said, “With increasing demand in the used car segment, it’s easy to let safety standards take the back seat to focus on everyday functioning at the ground level in the industry. At Spinny, however, our prime focus is to keep pushing industry standards in safety and hygiene and serve each customer ‘With Extra Care’. While we are still encouraging customers to restrain travel to necessities, we will continue to provide safe personal mobility solutions with simpler customer processes, making it easier for young customers to buy cars with convenient options such as Buyback.”
With remote working becoming the ‘new normal’, the brand predicts that there would be a rise in demand for cars that fall between the price bracket of INR 3.5-7 lakhs. As more and more people gravitate towards hatchbacks, compact sedans, and mini SUVs, Spinny is ensuring that its customers have a wide array of options to choose from. The fast-growing brand has also noted a 400% rise in queries and a 10% increase in sales from female customers as compared to last year.
Incepted in late 2015, Spinny has sold nearly 10,000 used cars through its platform so far and clocked an impressive 28% referral purchase rate.
Spinny is a fast-growing full-stack online used car platform that takes care of the end-to-end process of purchasing and selling second-hand cars. Incepted in late 2015, Spinny is the brainchild of Niraj Singh, who set out to reinvent the car-buying experience for the new-age buyer after noticing that most customers who purchase second-hand cars have an unsatisfactory experience. Over the past 5 years, the fast-growing start-up has helped thousands of people, particularly first-time buyers, purchase cars through simple, hassle-free transactions.
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