DUBAI, UAE – In response to the unique challenges posed by the COVID 19 pandemic, Nissan is transforming the customer experience to effectively bring the showroom directly to people’s homes.
All the most popular services, queries and bookings associated with a trip to your local dealer can now be done digitally from the safety of your living room.
This includes a full virtual showroom experience, providing a 360-degree online tour around dealerships to discover vehicles, as well as options to buy.
Nissan has grouped its digital and remote services under a new Shop@Home tab on its websites in GCC countries, South Africa, Egypt, Turkey and India. Services include a video call feature through which customers can speak to a dealer representative, or request a call back or online chat.
The buying process can also be completed online with the help of a finance calculator and pre-loan assessment as well as warranty information.
Customers who prefer to physically experience a Nissan vehicle of their choice can request a home test drive, with the car being dropped off and picked up at the customer’s location. Home maintenance of vehicles for existing customers is also available.
Nissan Chairman of the Africa Middle East and India (AMI) region, Guillaume Cartier, said: “The digital space offers huge potential to revolutionise the vehicle purchase and ownership experience.
“At Nissan, we listened to customers during this challenging time, and have developed a range of online features and services that allow people to choose, compare, configure and even purchase a vehicle from the comfort and safety of their own homes.”
In addition to the Shop@Homefeatures, Nissan’s website also has a complete section dedicated to customer wellbeing for the COVID-19 pandemic. It includes fun family activities to do under a lockdown, useful tips to be safe, and updates on Nissan’s contribution in fighting the virus under its COVID-19 Updates tab.
Nissan AMI Regional Vice President, Joni Paiva, commented: “The pandemic has had a profound impact on businesses and people. We are adapting to a `new normal’ by providing the functionality needed around buying and owning a vehicle, with the safety, flexibility and ease of doing so from home or place of work. It is all about convenience for our customers”