• MG aims to highlight its glorious near 100-year history by bringing back the ‘Safety Fast’ magazine
  • The Award-Winning magazine is now coming to India on 27th July 2020.
  • First published in 1959, Safety Fast is the official magazine of the MG Car Club.
  • ‘Safety Fast!’ became the slogan and watchword of the MG Car Company in 1929.
  • In two words, Safety Fast accurately described the subject which the magazine was, and still is devoted to – speed with safety.
  • It is also correct and stands true today after nine decades of the Octagon’s existence for the brand.
  • For MG, safety has always been paramount.

Teaser screenshots of the First Edition (July 2020). Going forward, the magazine will be published monthly and will be available for download for free, for all automotive enthusiasts and classic car aficionados on the 27th of every month in a PDF form.

Story behind the iconic ‘Safety Fast’ Slogan

The slogan ‘Safety Fast!’ was the brainchild of Ted Colegrove, MG Car Company publicity manager in the 1920s. In 1929, Ted was driving through Oxford late in November. He came up behind a bus, which had a large triangular sign painted on its back with the words ‘Safety First!’ running through it; this was to show that it was fitted with brakes on all four wheels – a new innovation then, and that it could stop quicker.

Ted thought it would be a great slogan if altered to read ‘Safety Fast’. Back at the Abingdon works, Cecil Kimber, the father of MG, was sitting at his desk with an advert featuring the current slogan ‘Faster than Most’. Someone had added the word bicycles to it mischievously. It now read ‘Faster than most bicycles’. Kimber was livid and saw that ‘Safety Fast!’ could not be tampered with. He instructed Ted Colegrove to go ahead and use it. Since then, the MG Car Company used the ‘Safety Fast!’ slogan in a lot of their advertising.

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