• Audi brings together experts from Beijing to Munich on a virtual stage
  • Added value for the start-up community thanks to open dialog on subjects such as new leadership, digital business models and trends catalyzed by COVID-19
  • Hildegard Wortmann, Audi Board Member for Sales and Marketing: “Corona is a catalyst for digitalization but also for new values in leadership culture: now more than ever, leading with passion is becoming a key element of business success.”

Under the motto “Let’s talk about progress” Audi invited experts from all over the world to take the virtual stage at the Bits & Pretzels event. In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today’s world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi’s virtual program and gave their interactive input via online chats.