Buick, like many other car companies that are striving to become more socially and environmentally responsible, has brought to light its plan for a smart and electric future with the global introduction of its Buick Electra concept vehicle. At the global launch, San Basile (Executive Vice President of SAIC- GM) said, “Today, Buick’s innovative thinking and imagination of future intelligent mobility have reached the next level with the Electra. I am confident that the aesthetics and technology innovations reflected on the Electra will ultimately help reset consumers’ expectations, just as all previous Buick concepts have done.” Buick’s multiple innovations to make this concept vehicle as reliable and clean as possible led to the implementation of its new ‘potential energy’ design semantic. This gives the Electra its unique style and unified technicalities, in addition to these; it also has a latest gen electric propulsion system, an evolved Ultium battery and a plethora of driving support improvements in resonance with the bodywork and new generation advancements.
Taking its aesthetic motivation from Gran Turismo, it has beautifully merged the overall look with that of a sporty four seat vehicle. Also taking inspiration from a ‘space capsule’, its designers aimed at making a statement by keeping any styling to a minimum for a modern minimalist look. Electra’s potential energy designs also create a spacious all glass pod, dynamic posture and 23 inch wheels, and when all the three are combined create an enhanced aerodynamic body making it look even more ultramodern. GM has also tested all the boundaries of traditional car designing with this concept vehicle. Its four seat centre and enhanced battery arrangement when paired with the lack of A/B pillars makes for a huge cabin with a longer wheelbase and the most expansive interior possible. Due to its sculptural design, retractable steering, suspended seating which creates a visual of zero gravity inside the cabin, and lack of a traditional instrument panel makes sitting inside this car feel like setting foot in a space ship.
Buick’s Electra is also celebrated for its unique and top quality user experience. It has been armoured with Buick’s eConnect connectivity system which runs on a retina display to widen the driver’s view. The eConnect also supports remote over the air (OTA) updates as well as a smart AI Voice Assistant. Electra’s maximum performance modular electric propulsion system which employs its Ultium battery gives it a staggering range of 660 kilometres per charge. With its power of 435 kW, the drive unit accelerates Electra from 0 to 100 km/h in just 4.3 seconds. Speaking of Electra’s success and Buick’s future plans, Molly Peck, executive Director of Buick Sales and Marketing at SAIC-GM said, “Building on Buick’s proven leadership in electrification, the Electra represents the brand’s ambition to bring together beautiful styling and intelligent connectivity in the new era of zero emissions. The advanced Ultium battery unlocks the exciting new possibilities for what future EVs will look like, the Electra fully leverages state-of-the-art technology to set a new standard for future EV design and personal mobility.”
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