Maruti Suzuki’s Vitara Brezza experienced 5.5 Lakh sales within a short span of 4.5 years; the fastest by any compact SUV claims the company. Launched in early 2016, Vitara Brezza stirred the compact SUV segment with its glamorous looks, won the appreciation of critics and customers alike in terms of performance along with ease of driving. According to the company, Vitara Brezza was technically made around the evolving needs of the compact SUV customers to brag its matchless style in India.

Earlier this year at the 2020 Auto Expo the all-new Vitara Brezza was relaunched for its customers. As per the information received from the company the model has 4 cylinders 1.5 Litre K-series BS6 petrol engine. For an unmatched driving experience, the most awarded compact SUV offers a wholesome blend of power, sportiness and convenience. The model has a divergent advantage with a big and responsive 1.5-litre petrol engine under the hood to its customers.

Speaking on the success, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said“Since its launch, Vitara Brezza has dominated the compact SUV segment. As a trendsetter, it clicked with the passion of the SUV buyer, with its bold design language, powerful performance and sporty character. It quickly went on to become the most awarded compact SUV as well as dominated the sales charts. With the introduction of the powerful 1.5L petrol engine along with numerous design updates, Vitara Brezza has further delighted the customers and cemented its pole position in the segment. This 5.5 lakh sales milestone of Vitara Brezza has been a marquee statement of our endeavour to consistently innovate and strengthen Maruti Suzuki’s portfolio in line with the current consumer preferences and market trends.”

The unique design and wonderful features have made Vitara Brezza different from the other players in the market. Designed to deliver the best driving experience to its customers, dual-tone roof, eye-grabbing new LED headlamp and DRLs are complemented with sporty interiors. The advanced automatic transmission that features Hill Hold Assist feature along with next-generation Smart Hybrid technology attracts customers towards it. The model has the best battery system that delivers perfect fuel efficiency of 18.76 km/l for automatic and 17.03km/l for the manual. The feature of stop-start & torque assist functions with regenerative brake energy. Its 1.5L petrol engine has won the hearts of its customers worldwide, gives the model a unique identity in the auto sector. A big, logically aspirated petrol engine means extra torque and linear power delivery at all RPMs making for fewer gearshifts. As a result, delivers the best output with better fuel efficiency and superior NVH.

The all-new Vitara Brezza has already sold over 32,000 units within a short span of 6 months which was relaunched earlier this year at expo. With this landmark success it has broken the myth of diesel preference associated with SUVs segment which has traditionally been diesel-driven. Overall it has now emerged as one of the highest-selling compact SUVs in a segment.

 

Navdeep Nandre

Navdeep Nandre

Curious and creative as a person, I have done masters in Mass Communication from Makhanlal Chaturvedi National University of Journalism. Started my professional career as a Journalist and have covered Health, Education, Real Estate, StartUps, Auto Sectors, etc. Also tried my hands with the PR sector and have worked with some of the renowned PR agencies of India. Favourite Car: Volvo S90 Quote: Strength is life and weakness is death

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