- The Nivus opens a new market segment, with an innovativedesign combining SUV elements and sport coupé lines
- Two 10-inch screens: with the Active Info Display and the new VW Play infotainment, the Nivus is the first Latin American “smart car”
- New model innovates with premium segment features, as the ACC (Adaptive Cruise Control), Emergency Braking, TSI engine and LED headlights
- The Nivus is the first Volkswagen model developed in Latin America to be manufactured and commercialized in the European market
São Bernardo do Campo (Brazil). The Nivus arrives to make history. With an innovative design and new connectivity and streaming concepts, the Nivus comes out now in a totally digital world presentation, from Brazil to the world. The new model has been developed by Volkswagen South America and will be manufactured initially at the Anchieta factory, in São Bernardo do Campo, SP, to be commercialized in the South American market. In a second moment, the model will be made also in Europe.
First model developed in the region that will be manufactured and commercialized also in the European market, one of the world’s most competitive”, says Pablo Di Si, president and CEO of Volkswagen Latin America. “Since 2017, we have fully renewed our portfolio, in the largest product offensive in Volkswagen’s history in the region. The New Brand Design also inaugurates our New Brand Design in South America. This is much more than a new brand logo. It is a brand attitude, with new colors, closer to people”, emphasizes Di Si.
The Nivus will be officially launched in the Brazilian market in the next few weeks. In Argentina, the model will be in the dealerships at the end of the second half this year. The first semester of 2021 will be the time for the remaining South American markets to receive the Nivus. The model will be also launched in Europe, during next year’s second half.
Innovative, attractive and functional design. With striking lines and a strong personality, the Nivus bears in its design one of the characteristics that make it unique in the market. “Since the beginning of the project, we have defined that the Nivus’ design should be innovative, attractive and, at the same time, functional”, reveals José Carlos Pavone, Volkswagen’s Head of Design for Latin America.
The ‘C’ pillar’s fast and fluid slope is one of the design highlights. “From the side, the Nivus has a strongly peculiar coupé profile. Its proportions and volumes define an athletic and modern character. The exclusive design 17-inch light alloy wheels and the pronounced fender protectors also contribute to create a harmonious unity, with a sporty and vibrant attitude.
Pavone, who traced the Nivus’ first sketches about four years ago, explains that the Nivus’ front end carries the typical Volkswagen’s design DNA. “The headlights are connected to a very dominant grille and the striking hood lines, defining the car’s robust character.” The LED headlights, the LED DRL (daytime running lights) and the fog lights, also in LED, give the Nivus a unique visual identity, with a precise and efficient lighting performance for all usage conditions. On the grille, the new Volkswagen’s logo is simpler and bidimensional. It is debuting in the Nivus, the first model to show it in the South American region.
New reference in connectivity. The VW Play is a technological mark in the industry and brings a series of benefits for the customers. The VW Play is one of the main Nivus’ innovations. The multimedia central, fully developed in Brazil, provides an intuitive usability experience unprecedented in the Brazilian market. With an extremely high resolution 10-inch screen, touch-sensitive, anti-scratch and ‘virtual buttons’, this platform not only the most modern connectivity resources, but also grants a series of services and streaming.
Virtual reality and augmented reality. Besides the use of artificial intelligence of the Cognitive Manual, another Volkswagen Nivus’ differential is the massive use of augmented reality, from the prototype development process to the dealerships’ showrooms. “The Nivus has really arrived to inaugurate a new digital age for Volkswagen, with lots of technology. We will use virtual reality to show the Nivus to our customers. Through the DDX (Digital Dealer Experience), the customer will be able to see all car details in 3D, all them in a fully virtual way”, says Gustavo Schmidt, Volkswagen do Brasil’s Marketing and Sales vicepresident. “More than 85% of the dealerships in Brazil will be equipped with this complete virtual reality structure.”
And more: the customer will be able also to know the Nivus firsthand from his own home, using an app developed by Volkswagen with augmented reality technology. With a smartphone or a tablet, the customer will be able to ‘travel’ between the real and virtual worlds. He will see all details, turn the car around, open the doors, windows, or even the luggage trunk. By the way, an excellent luggage compartment, with 415 liter and easy access.
Safety first. Using the DDX it is also possible to know the Nivus’ main safety features. Thanks to the MQB Modular Strategy, also used in the models Polo, Virtus and T-Cross, it is possible to adopt equipments so far available only in upper segment vehicles.
It is 4,266 mm long, 1,757 mm wide, 1,493 mm high and has a 2,566 mm wheelbase. The luggage compartment is a reference among compact hatches and even market compact sport-utes (SUVs), with a 415-liter capacity. This benefit is due to an extremely functional design, with a coupé-style body and benefitted by a longer overhang. The trunk lid can be opened through one of VW Play’s ‘virtual buttons’.
High performance, low fuel consumption and driving pleasure are the main characteristics of the Nivus’ powertrain. The engine is the celebrated flex-fuel three-cylinder 200 TSI, with direct fuel injection. This engine delivers a maximum power up to 128 cv (94 kW) and 20.4 m.kgf of torque, when fueled with ethanol. The transmission is a six-speed automatic. The 200 TSI engine is manufactured in the São Carlos (SP) plant and currently equips the models Polo, Virtus and T-Cross, with excellent customer satisfaction