1. Since its launch in 1951, the Land Cruiser has continued to be selected by customers as a safe and secure vehicle symbolizing Toyota.
  • A cumulative total of approximately 10.4 million units and more than 300,000 units a year have been sold in 170 countries and regions all over the world.
  • To continue to live up to its reputation among customers as a vehicle that allows people to go anywhere & everywhere and come back alive and safe, the Land Cruiser’s unrivaled existence has continued to evolve, improving its reliability, durability, and off-road performance.
  1. The flagship station wagon model of the Land Cruiser has been completely redesigned.

In this 70th anniversary year of the Land Cruiser, Toyota has completely redesigned its character by merging technologies accumulated over many years with the latest technologies, and is planning to launch it all over the world starting in the summer of 2021.

Toyota City, Japan, June 10, 2021―Toyota unveiled the new Land Cruiser to the world (in a Middle East-centered online reveal).

  1. The car that symbolizes Toyota’s history of delivering safety and security to people for over 70 years

The Land Cruiser was launched in August 1951 as the four-wheel-drive Toyota BJ equipped with a powerful engine, which demonstrated a high level of off-road performance in adverse environments, for example, becoming the first vehicle to climb up to the sixth checkpoint of Mount Fuji. Due in part to its performance record, it began to be adopted as a police patrol car all over Japan.

Thus began the tradition of, “Striving to deliver safety and security to all customers as well as others involved with this vehicle.” This tradition would continue for 70 years and can be considered the foundation of a mobility company.

Since then, a cumulative total of approximately 10.4 million units and more than 300,000 units a year have been enjoyed by customers in 170 countries and regions all over the world. The essence that the Land Cruiser has been maintaining for the sake of customers consists of reliability, durability, and off-road performance.

  • As an indispensable tool that supports people’s livelihood in places that can only be travelled to and from using the Land Cruiser
  • As a vehicle that supports lives in humanitarian aid and disaster relief efforts
  • As a vehicle that supports more enriched lives through experiences only the Land Cruiser can provide

Land Cruisers working to support peoples’ lives

With these applications in mind and to continue responding to customers’ expectations of the Land Cruiser as “a vehicle that promises to take you anywhere & everywhere and come back alive and safe,” Toyota has been advancing and evolving the Land Cruiser by setting ever-tighter development and evaluation standards as needed, based on the actual usage situations of customers all over the world.

  1. Evolving as a car while incorporating the latest technologies as the flagship model of the Land Cruiser series

The redesigned new Land Cruiser (300 Series), the successor to the 200 Series that debuted in 2007, is a station wagon model. As the flagship model of the Land Cruiser series, it has in every generation led the way in vehicle evolution while incorporating the latest technologies.

The development objectives for the new Land Cruiser were as follows
  1. Inheriting and evolving the Land Cruiser’s essence of “reliability, durability, and off-road performance”
  2. Creating a riding experience that enables the driver to drive with ease on any type of road in the world without tiring easily

With these objectives in mind, Toyota adopted the new GA-F platform based on TNGA while keeping the frame structure, which is the foundation that protects the Land Cruiser’s essence. Furthermore, Toyota redesigned the Land Cruiser’s character by merging technologies accumulated over many years with the latest technologies, to achieve such improvements as vehicle weight reduction, lowering the center of gravity, the adoption of a new powertrain, and new interior and exterior designs.

Redesign of the Land Cruiser’s features with adoption of the new GA-F platform

The frame itself was redesigned to reduce weight and increase rigidity. Various steps were taken, such as the reduction of the total weight of the vehicle (by 200 kg) including the frame and the body, lowered center of gravity, weight distribution, and improved suspension structure. Based on these improvements in features, as well as through improvements obtained through actual driving tests by evaluation members, including in-house drivers with advanced or master-level technical skills and drivers who had participated in the Dakar Rally, Toyota aimed to create a car that is easy to drive and does not easily tire the driver both on-road and off-road.

To further improve the traditional off-road performance, the following developments and new technologies have been adopted
  • Improvement in the basic suspension performance (wheel articulation: a number indicating the ability of a tire to stay on the ground)
  • Improved road-holding performance through the adoption of the E-KDSS (Electronic Kinetic Dynamic Suspension System) (first in the world)
  • Adoption of the Multi-Terrain Monitor, which instantly displays obstacles as viewed from the driver’s viewpoint
  • Adoption of the Multi Terrain Select, which automatically judges the road surface and selects the best driving mode

Simultaneous achievement of class-leading driving performance, pleasant driving experience, and environmental performance based on a new powertrain

A newly developed V6 twin-turbo engine (3.5-liter gasoline and 3.3-liter diesel) is used to achieve class-leading driving performance and drivability that surpass those of a conventional V8 engine. In terms of environmental performance, Toyota is aiming to globally reduce CO2 emissions by approximately 10%* a year compared with the previous model by combining the newly developed Direct Shift-10AT (10-speed automatic transmission) with lighter body weight.

Engine and transmission specifications of the new model (The specifications for representative grades for overseas markets, maximum output and maximum torque values were measured in-house.)

DisplacementLayoutTransmissionTurbo-chargerMaximum outputMaximum torque
Gasoline vehicle3.5 litersV610ATYes (twin-turbo)305 kW (415 PS)650 Nm
Diesel vehicle3.3 litersV610ATYes (twin-turbo)227 kW (309 PS)700 Nm
*Naturally aspirated V6 gasoline engine and 6AT versions are available in some areas.

Interior and exterior design in pursuit of the ultimate in functional beauty and a package that places priority on off-road performance

On the exterior, the new Land Cruiser has pursued functional beauty in line with the Land Cruiser’s heritage, such as light positions and bumper shape that are unlikely to be damaged during off-road driving. On the interior, a horizontal instrument panel is provided that easily captures the vehicle’s position even during off-road driving. Additionally, Toyota pursued operational comfort by positioning switches that can be intuitively operated according to function, and using shape and color designs that improve operability.

As for the package, placing priority on off-road performance, the vehicle size including the total length, total width, and wheelbase, as well as both the departure and approach angles have been kept the same as the previous model (excluding some grades).

Class-leading advanced safety performance befitting the flagship model of the Land Cruiser series

The new Land Cruiser has adopted the latest Toyota Safety Sense active safety package with additional advanced functions. Two functions have been added to the pre-collision system that helps avoid a collision or reduce damage by detecting pedestrians (daytime and nighttime) and cyclists (daytime). The first is a function that detects oncoming vehicles at intersections and oncoming pedestrians crossing the street when the vehicle is turning in either direction. The second is an emergency steering and crash avoidance function, which assists with steering and lane keeping and is triggered when the driver performs a steering maneuver to avoid collision. Furthermore, the new Land Cruiser has adopted the new Parking Support Brake, which helps prevent accidents by recognizing obstacles in front and back of the vehicle in a parking lot, approaching vehicles when the vehicle is backing, and pedestrians.

Having achieved all these evolutions, Toyota plans to launch the new Land Cruiser all over the world starting this summer.

Reference: The Land Cruiser’s 70-year history

Successive models

ModelSales periodCharacteristics
BJAugust 1951-January 1956Original model developed for use by the National Police Reserve. Although the National Police Reserve did not adopt the model, it was adopted as a patrol car by local branches of Japan’s National Police Agency. The model became the first vehicle to climb up to the sixth checkpoint of Mount Fuji. The vehicle name was changed to Land Cruiser in 1954.
20 SeriesNovember 1955-December 1959Second generation model with external appearance suitably redesigned for civilian use. Overseas export of the model began and played the role of spreading Toyota’s reputation of quality and durability overseas (Land Cruiser Strategy).
40 SeriesAugust 1960-October 1986Third generation model, which won high acclaim and popularity in the world as a representative cross-country vehicle equipped with the Land Cruiser’s essence of reliability, durability, and off-road performance. (24-year long seller, affectionately driven by many customers even today.)
50 SeriesAugust 1967-July 1981Full-fledged station wagon type with a totally new and original design. Predecessor to the 300 Series that offered a more spacious interior and increased comfort while retaining the Land Cruiser’s essence.
60 SeriesAugust 1980-January 1990Station wagon type that succeeded the 50 Series. In keeping with increases in vehicle speed, the treads were widened to improve driving stability. Came fully equipped with comfort-enhanced equipment for private users.
70 SeriesNovember 1984-presentHeavy-duty type that is evolving even now while retaining the Land Cruiser’s essence as a successor model to the 40 Series. In 1985, the year following its debut, a light-duty type was derived (the first-generation Prado was born in 1990). The heavy-duty type is still being sold.
80 SeriesOctober 1989-January 1998Station wagon type equipped with the highest off-road performance in Land Cruiser history, as well as equipment and ride quality to the level of a luxury passenger vehicle.
90 SeriesMay 1996-October 2002First Land Cruiser that adopted an independent front suspension. A light-duty type with an exclusive body, which further improved on-road performance and ride quality comfort while retaining off-road performance (the second-generation Prado).
100 SeriesJanuary 1998-August 2007Successor to the 80 Series. It became the first station wagon type to adopt an independent front suspension. In addition to improvement in the basic performance as a 4WD, prestige, on-road performance, and ride quality were improved, making it a luxury 4WD.
120 SeriesOctober 2002-August 2009Adopted a newly designed high-rigidity frame. (The first Land Cruiser to adopt a separate frame structure.) A light-duty type with improved off-road performance, including the adoption of electronic control, and on-road comfort (the third-generation Prado).
150 SeriesSeptember 2009-presentLight-duty type with further improvement in body rigidity compared with the 120 Series and full incorporation of advanced technology to improve off-road performance (the fourth-generation Prado).
200 SeriesSeptember 2007-Spring 2021Successor to the 100 Series. A station wagon type that adopted a separate frame structure. The platform was redesigned, enhancing rigidity, durability, collision safety, and interior comfort.
  • Toyota’s all-new Land Cruiser flagship, revealed today in online event
  • New model builds on Land Cruiser’s 70-year heritage and more than 10 million worldwide sales
  • Latest version of the Toyota that will “go anywhere and everywhere, and bring you back safe and well”
  • Reinforcing the Land Cruiser’s essence of “reliability, durability, and off-road performance’s
  • Completely new vehicle – new GA-F platform, new twin-turbo V6 engines, new 10-speed automatic transmission, new suspension system and new exterior and interior design
  • First new SW (station wagon) Land Cruiser since 200 Series’ introduction in 2007
  • New model to be introduced from summer 2021

The Toyota Land Cruiser’s status as an automotive legend is indisputable, with its heritage of achievement now spanning 70 years and more than 10 million sales across 170 countries and regions. Toyota’s proud claim is that Land Cruiser is a vehicle that will “go anywhere and everywhere, and bring you back safe and well.”

Today Toyota reveals an all-new Land Cruiser, presented in an online world premiere hosted in Dubai. The Land Cruiser (300 Series) is the first new Land Cruiser SW (station wagon) model since the release of the LC 200 in 2007 and takes its place as the new flagship of the SUV range. The changes it brings are unprecedented.

With new Land Cruiser 300, Toyota is further reinforcing its credentials for Quality, Durability and Reliability (QDR) together with improved off-road performance and on-road capability, to ensure drivers are at ease with any route they take.

The engines, transmission and platform are all brand-new and engineered to deliver a leap forward in performance both on-road and in the toughest off-road environments. Innovations and improvements – including world-first technologies – have been delivered without compromising any aspect of Land Cruiser’s ability, targeting performance that people can trust to carry them safely and securely, on and off-road.

With this objective in mind, Toyota has made first use of a new TNGA (Toyota New Global Architecture) platform, the first to be designed for a body-on-frame vehicle. The GA-F platform preserves exceptional off-road capability while bringing new benefits in terms of body rigidity, strength and dynamic balance and helping deliver improved on-road performance as well. It provides the basis for introducing new technologies, reducing weight, lowering the vehicle’s centre of gravity, improving safety and enabling new designs for the exterior and interior.

The frame itself was redesigned to save weight and improve its rigidity; overall the new Land Cruiser is 200 kg lighter than its predecessor. New suspension systems have also been introduced, while performance was tested to the limit by master drivers and drivers with experience of the gruelling Dakar Rally. The aim was to create an SUV that is not just highly capable, but is also easy for the driver to control, on and off-road.

Focus areas included tuning suspension performance to achieve optimum wheel articulation, keeping the tyres in contact with the ground on rough terrain, and improving road-holding with a world-first Electronic Kinetic Dynamic Suspension System (E-KDSS). The new Land Cruiser 300 is also the first Toyota to adopt a Multi-Terrain Monitor, which gives the driver a real-time view of the road surface beneath and immediately surrounding the vehicle and the position of the wheels. The Multi-Terrain Select system automatically judges the quality of the driving surface and adopts the most appropriate driving mode.

The advances in driving dynamics and handling are supported by new V6 twin-turbo engines – 3.5-litre petrol and 3.3-litre diesel – engineered for class-leading performance and driveability superior to a conventional V8. Both are available with a new 10-speed automatic transmission, a unit that contributes to a reduction in fuel consumption and CO2 emissions of around 10% compared to the current generation model.

The advances in engineering are matched by a new design that is faithful to the model’s heritage and status, while expressing a new concept of “functional beauty.” The Land Cruiser’s powerful, clean lines communicate the SUV’s great strength, together with greater sophistication and maturity. Inside, the cabin projects a higher level of sensory appeal in a space where the driver and passenger can feel comfortable and safe, regardless of how tough the driving environment is.

With the ability to place the vehicle precisely when driving off-road being a priority, the new Land Cruiser 300 preserves the dimensions of the current SW model, including overall length and width, the wheelbase and the departure and approach angles.

There are significant advances in safety, from the inherent robustness of the vehicle’s construction and its sophisticated systems for secure driving in challenging conditions, to additional and upgraded active safety and driver assistance systems provided by second generation Toyota Safety Sense. The ability of the Pre-Collision System to help avoid an accident has been increased so it is now able to detect pedestrians (day and night-time) and bicycle riders (daytime) in the car’s path. When turning at junctions, PCS can also recognise potential collision hazards with both oncoming traffic and pedestrians crossing the road into which the vehicle is heading. The new Land Cruiser 300 adopts a new Parking Support Brake, which recognises obstacles in front and behind the car when moving slowly in a car park and approaching vehicles and pedestrians when reversing out of a parking space.

Toyota will launch the new Land Cruiser from summer 2021.

Land Cruiser Heritage

The Land Cruiser has a proud history of providing safe and secure performance for 70 years. It can trace its history back to the original Toyota BJ model of 1951, which demonstrated its ability to tackle tough conditions by becoming the first vehicle to climb to the sixth checkpoint on the slopes of Mount Fuji. Having proved its strength, it was recruited for use as a police patrol car across Japan.

This was the beginning of Land Cruiser’s tradition of providing safe and secure performance – a tradition that can be considered the foundation for Toyota’s status today as a mobility company. Global cumulative Land Cruiser sales have reached around 10.4 million*, its reputation built on consistently high levels of reliability, durability and off-road performance.

These qualities have made the Land Cruiser an indispensable tool for people living in remote regions and equipped it as a vehicle that can be trusted to help in humanitarian aid and disaster relief efforts.