Bangkok – Suzuki Motor (Thailand) Co., Ltd. move forward full steam to the penetrate the Thai automotive market with the introduction of the NEW SUZUKI SWIFT, the latest premium sports ecocar that comes with the theme, “Power You Up: Top speed for the best drive”, the answer to every lifestyle of the new generation; with top tier performance and sports-like feel. The new model, however, will maintain fuel economy with the K12M engine, the DUALJET technology, and the HEARTECH platform. The vehicle will come with a complete sports car design inside and out, along with an upgraded passenger cabin in the premium sports car design and a full function entertainment system. Suzuki is set to roll out the new theme song for the model called, “Power You Up”, which is performed by “Oat” Pramote Patan and will reflect the idea of the NEW SUZUKI SWIFT perfectly. Pricing for the new model will start at 557,000 baht, where Suzuki is targeting to sell at least 12,000 units this year, aiming to become the leading manufacturer of ecocars in Thailand.
Minoru Amano, President of Suzuki Motor (Thailand) said although the new wave of the Covid-19 pandemic has hit Thailand and disrupted the automotive and other industries once again, Suzuki is still hopeful even though there’s an outbreak. Suzuki’s hope of becoming one of the stimulators for the Thai economy still stands and so the company has adjusted its strategies to serve its customers during such hard times, whether that be the improvement in the services sector all the way to quality productions to ensure the highest level of satisfactions among Suzuki’s drivers.
Suzuki’s success in the previous year is reflected through its growth, which was in a diverse trend with many companies, as Suzuki saw a 7 per cent growth, with a total reaching 25,528 units sold between January – December 2020 as planned. Amano stressed that the achievement came from Suzuki’s marketing and sales strategies which introduced various models suitable for every customer’s need from every segment, including the SUZUKI SWIFT, SUZUKI CELERIO, SUZUKI CIAZ, SUZUKI ERTIGA, SUZUKI CARRY, and the latest model the SUZUKI XL7. Suzuki went step further to take care of its customers by upgrading and advancing after sales services, as well as showrooms and service centers nationwide in every aspect. He noted that Suzuki will also expand its dealerships to cover 140 locations across Thailand by March 2022.
Amano further informed that the launching of the NEW SUZUKI SWIFT is an extension of all the successes Suzuki has accomplished so far, and will fulfill the desires of drivers who is searching for a sports ecocar to add to their collection. This new model, which is perfect for all lifestyle, comes with an excellent driving performance and fuel economization from a unique technology only available from Suzuki. Amano truly believes the NEW SUZUKI SWIFT will become another interesting choice for drivers and will be well accepted by the public, bring a colorful start to the Thai automotive market in 2021.
Wallop Treererkngam, Executive Director for Sales and Marketing of Suzuki Motor (Thailand) revealed, Suzuki has largely improved its operation strategy because it wants to sincerely present all of its customers with the best products. He informed that Suzuki is ready to bring about more excitement to the Thai ecocar market by introducing the NEW SUZUKI SWIFT, to reiterate Suzuki’s leadership in ecocar production. In 2021, Suzuki targets to generate sales of 12,000 units for this model and reach an overall sale of 30,000 units.
The most important target group for the NEW SUZUKI SWIFT is drivers who love a car with a distinct uniqueness that can clearly represent who they really are, that comes with great driving performance and all-rounded functionality great for the lifestyle of the new generation which is full of power ready to take on any challenges. With such concept created for the new model, a theme was born – the ‘NEW SUZUKI SWIFT, Power You Up: Top speed for the best drive’
Suzuki has planned to further employ the Music Marketing strategy to better communicate with this target group, by collaborating with “Oat” Pramote Patan as the presenter to share the experience of top speed lifestyle, inspiring the next generations to live the life they want. A new song, ‘Power You Up’ will also be launched along with the same concept of the new model, an exclusive creation by “Oat” Pramote Patan in the style of Electronic Synth-Pop for endless fun and entertainment. An MV for the song will also be produced to reflect the model’s strength, speed, and power and will be disseminated through all online channels to directly reach out to the targeted audience.
NEW SUZUKI SWIFT, Power You Up: Top speed for the best drive’ has been developed and designed with 3 highlights including:
Fun in every movement with the K12M engine, DUALJET technology and HEARTECT platform.
The1.2-litre K12M 4-cylinder benzene engine generates 83 horsepower (PS) at 6,000 rounds/minute, torque of 108 newton meter at 4,400 rounds/minute. The DUALJET technology brings about improved combustion, as the system is located near the combustion chamber for a more precise and detailed oil pumping process. The DUALJET will also help lower the temperature in the cylinders and increase combustion capacity. With the perfect combustion chamber to the compression ratio of 11.5, which is higher than normal engines, this creates a fast and improved torque, which
in turn helps save more fuel. The DUALJET is further equipped with the EGR system that reduces the combustion chamber’s temperature and decreases heat in the exhaust pipes with water which circulated back into the intake manifold and lower abnormal combustion, creating the most efficient engine with fuel economization of 23 km./liter and the highest fuel level intake of E20.
For the safety aspect, the NEW SUZUKI SWIFT is installed with the HEARTECT platform, which is an exclusive technology from Suzuki. The model driving esthetic has also been elevated with its light structure constructed under the 3 philosophies of:
- Easy but strong shapes, where curves are reduced to increase structure’s strength. Engine’s location has been adjusted, along with the transmission and suspension systems, and fuel tank.
- Joints and connection points are much stronger. Main structure is focused on providing the highest safety through a perfect connection, which further reduce weight for the highest performance.
- Weight reduction is emphasized in every part of the vehicle not just in one spot. The HEARTECT platform ensure that the structure has less weight but retains its strength, durability, balancing capabilities and great mobility. The TECT structure will further enhance the vehicle’s strength, while the NVH system will reduce vibration and ambient noise.
Other safety functions include, the ESP system produces strong stabilization, the Traction Control System (TCS), and the IDLING STOP system which helps reduce pollution and access fuel usage while the automobile is idle mode. Finally, the Hill Hold Control helps ensure a smoother start off on slanted slopes and there are 6 SRS airbags located around the vehicle.
An upgraded design: Chromium grille and buffed aluminum alloy wheels.
The new sports-like design best displays the image and identity of drivers perfectly. The NEW SUZUKI SWIFT demonstrates an even more sports-car-like feel with the newly installed chromium grille and 16-inch buffed aluminum alloy wheels. The model is equipped with the LED Projector headlights, and LED taillights. The vehicle’s dimension is 3,845 mm. in length, 1,735 mm. in width, and 1,495 mm. in height, as well as a wheel base of 2,450 mm.
Upgraded comfort: sports-car design passenger cabin with 8-inch touchscreen
The NEW SUZUKI SWIFT is packed with a full-function entertainment system and utilities to assure that every drive on every road is fun and comfortable. Enjoy the time in this vehicle with the 8-inch touchscreen that supports various types of connection include Apple CarPlay, Android Auto, and Bluetooth.
The passenger cabin comes in black with silver sports-car-style decorations. The cabin is spacious fit for multi-purposes, while the red color gauges express fierceness. The automobile comes installed with the D-Shape steering wheel with extra legroom and 4-way seat adjustments. The sports-car-style seat brings high comfort as the body is securely enfolded.
Every journey is right one with the NEW SUZUKI SWIFT, with its baggage area of 265 liters, seat adjustments of 60:40 ratio, and the Keyless Entry – opening and locking the doors without a key. The Keyless Push Start starts or turns off the engine with just one push, while the rear view camera provides the highest safety and precision for reverse parking.
New features for the GL grade
|Previous Suzuki Swift||NEW SUZUKI SWIFT|
|Sporty design front grille with chromium strip||–||O|
|Electrical fold outside door mirrors||–||O|
|Keyless Push Start||–||O|
|Automatic air conditioner||–||O|
New features for the GLX grade
|Previous Suzuki Swift||NEW SUZUKI SWIFT|
|Sporty design front grille with chromium strip||–||O|
|16-inch buffed aluminum alloy wheels||–||O|
|Silver-color console and covers for the front seats||–||O|
|8-inch display touch screen with radio, MP3, WMA player|
with bluetooth connectivity and smartphone linkage to
Apple CarPlay and Android Auto.
|Rear view camera||–||O|
The NEW SUZUKI SWIFT comes in 6 colors of Speedy Blue Metallic (ZYH), Ablaze Red Pearl (ZTW), Pure White Pearl (ZYG), Star Silver Metallic (ZTS), Mineral Gray Metallic (ZTU), and Super Black Pearl (ZTT). There are two sub-models to choose from, the GL with the starting price of 557,000 baht, and the GLX where pricing begins at 629,000 baht. Suzuki is inviting interested customers to become an owner of the NEW SUZUKI SWIFT even easier, with the special promotion of 1.99% interest rates and installments beginning at only 3,333 baht per month.