- The Blockbuster of 2020, the all-new i20 to propel the campaign, covering N-E-W-S regions of India
- 4th Edition of ‘Great India Drive’ to highlight importance of social values in the new world & new normal
New Delhi, December 18, 2020: Hyundai Motor India Ltd, Country’s First Smart Mobility Solutions Provider and the largest exporter since inception, today flagged-off the 2020 chapter of the ‘Great India Drive’ to welcome the Next Decade. Centred around Hyundai’s Global Vision of ‘Progress for Humanity’, the 4th Edition of ‘Great India Drive’ will focus on the importance of social values in the new world and new normal.
Commenting on the drive, MS. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd (HMIL), said, “Our Global Vision holds a strong significance in today’s context and as we adapt to this new normal, ‘Great India Drive’ 4.0 will encapsulate Humanity’s progress in the face of adversities. As new possibilities emerge, Hyundai is also advancing its product offerings for India and here leading the way is the all-new i20 a perfect example of modern & advanced technologies for Indian Millennial customers. In this new normal ‘Great India Drive’ 4.0 will mark the progressive journey into the next decade as we emerge stronger out of 2020 and move into 2021.”
Hyundai conceptualized the ‘Great India Drive’ to capture unique stories across India, connecting people back to their roots and harmonizing in the symphony of nature, reaching these destinations in modern and advanced Hyundai cars. In its 4th iteration, the ‘Great India Drive’ will cover locations such as the Atal Tunnel, Dalhousie, Goa, Jaisalmer, Narkhanda, Bhimtika Caves, Indore, Puducherry, Ooty, Kerala and many more exciting locations. Exploring an amalgamation of unique and picturesque destinations, the all-new i20 seamlessly synergizes through its harmonious blend of technology and futuristic design offering convenience, comfort and an elating drive experience.
Envisioned as the most progressive Premium Hatchback, the all-new i20 has been designed to meet and exceed the aspirations of new age millennial customers. Intricately crafted to resonate the most advanced quintessence of futuristic design, bolstered by enthralling performance and class leading technologies, the 4th generation of ‘the all-new i20’ has been developed to create superior driving experiences that surpasses expectations and sets new standards for this segment. Created as a Superstructure the all-new i20 has been developed on the all-new Light-weight K platform that features enhanced tensile strength while being light weight.
The all-new i20 offers a host of Comfort and Convenience features including Electric Sunroof, Wireless Phone Charging with Cooling Pad, Oxyboost Air Purifier, Bose Premium 7 Speaker System to name a few. With the combination of safety, technology and supreme aesthetics it is undoubtedly the best in its segment, creating a new pinnacle for the discerning Indian Millennial customer. The all-new i20 has magnetized customer aspirations and recorded a superlative booking of over 30 000 since its national launch on November 05, 2020.
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